Best 10 Loyalty Programs in India

Published on: May 20, 2024

Running a business is no small feat, especially when it comes to attracting new customers to your brand. Acquiring new customers demands significant time and effort, often draining your energy and leaving little room to focus on other critical areas of your business.

For entrepreneurs, gaining new business is both essential and challenging. But what if there were ways to grow your business more efficiently, using fewer resources? Sounds promising, right? The key to this solution lies in customer loyalty programs. Existing customers typically generate more revenue than new ones.

According to a Deloitte retail survey, businesses with loyalty programs are, on average, 88% more profitable than those without. Turning a new customer into a repeat customer doesn’t happen overnight, which is why implementing customer loyalty programs is so important.

In this post, we delve into ten unique loyalty programs: CenturyProClub, Godrej Vishesh Labh Club, Skipper Saathi, Wavin India Rewards, Sharon Bandhan, Eurobond, HR Johnson, Think Linc, MSP Rewards, and Walkmart. Each program is meticulously designed for its respective industry and target audience, providing valuable insights into successful loyalty strategies.

1. CenturyProClub

CenturyProClub, a loyalty program by Century Ply - one of India's largest manufacturers of plywood and decorative veneers—is specifically designed for carpenters and contractors who regularly use Century Ply products. Members earn points with every purchase, which can be redeemed for various rewards such as gifts, e-vouchers, and bank transfers. The goal of CenturyProClub is to cultivate a loyal customer base while supporting the growth and success of its members' businesses by offering rewards and opportunities for professional development.

2. Godrej Vishesh Labh Club

Godrej Ltd. proudly presents the Godrej Vishesh Labh Club Loyalty Program, crafted specifically for esteemed carpenters and contractors. This exclusive program offers a range of privileges and rewards on all purchases of Godrej Locks and Architectural Fittings. As a member, you earn points with every purchase, which can be redeemed for exciting e-vouchers. This comprehensive initiative not only encourages repeat purchases but also enhances the overall buying experience by recognizing and celebrating the crucial role carpenters and fabricators play in the industry.

3. Skipper Saathi

Skipper Ltd. introduces the Skipper Saathi Loyalty Program, designed to reward its valued customers—plumbers and contractors. This exclusive program allows members to earn points with every purchase of plumbing pipes, fittings, and accessories, which can be redeemed for exciting gifts and vouchers. The program features an easy-to-use mobile app, ensuring a seamless experience.

4. Wavin India Rewards

Wavin India Rewards, launched by Wavin Industries Limited, is tailored specifically for plumbers. Members earn points for their purchases, which can be redeemed for gifts and vouchers. The program includes an interactive mobile app that enhances user experience, offering special benefits upon enrollment and the ability to transfer points to bank accounts.

5. Sharon Bandhan

Sharon Bandhan is a loyalty program by Sharon Ply, a leading manufacturer of plywood and other wood products. This initiative aims to build strong bonds with its customers, including carpenters, contractors, and retailers. Members earn points on every purchase of Sharon products, which can be redeemed for a variety of rewards, including gifts, vouchers, and bank transfers.

6. Eurobond Rewards

Eurobond Rewards is a loyalty program designed to recognize and reward the loyalty of its customers in the construction and building materials sector. Known for its high-quality aluminum composite panels, Eurobond uses this program to incentivize bulk purchases and repeat business. Members accumulate points through purchases, redeemable for rewards, exclusive gifts, and e-vouchers. program enhances customer satisfaction and fosters long-term relationships by offering tangible benefits to loyal clients.

7. Sambandh – HR Johnson

H&R Johnson India proudly introduces the Sambandh-HRJ Loyalty Program, an app-based initiative exclusively for plumbers. This program offers a range of privileges and benefits, allowing plumbers to earn points with every purchase of Johnson products. Points can be redeemed for gifts and vouchers, rewarding loyalty and commitment. The user-friendly, interactive mobile app makes it easy to manage rewards and work towards achieving a dream gift.

8. Linc - Think Linc

Linc Limited, known as Think Linc, is one of India's leading manufacturers of writing instruments, with a presence in over 50 countries. The Think Linc loyalty program rewards members for transactions, awarding points based on the transaction value. Members can enjoy benefits through product redemption and raffles using the points earned from the program.

9. MSP Udaan

MSP Udaan is a customer loyalty program by MSP Steel, designed to reward and recognize loyal customers. Members earn points on every purchase of MSP Steel products, redeemable for gifts, vouchers, and more. This program is a strategic initiative to build lasting relationships with customers, ensuring their continued preference for MSP Steel products by offering substantial benefits and recognition for their loyalty.

10. Walkmart

Walkaroo Walkmart is an innovative loyalty program launched by Walkaroo, a leading footwear brand. Targeting retailers, this program offers a seamless way to earn and redeem points through the purchase of Walkaroo products. Retailers can accumulate points with each bulk purchase, redeemable for rewards including discounts on future purchases, exclusive Walkaroo merchandise, and entries into exciting contests and promotions. This loyalty program aims to boost customer engagement and reward loyal patrons.

Conclusion:

Loyalty programs have become an integral part of the Indian retail and service landscape, offering customers a range of benefits and incentives to stay loyal to their favorite brands. The programs mentioned above are exemplary in their approach to customer engagement and retention, providing value through rewards, exclusive access, and personalized experiences.

In a market as diverse as India, these loyalty programs have successfully created lasting connections with their customers, ensuring continued patronage and fostering brand loyalty. As competition intensifies, the evolution and innovation of loyalty programs will continue to play a critical role in the success of businesses across the country.

At Loyltwo3ks, we have helped many B2C and B2B businesses digitize their brand and channel loyalty programs. If you’re looking to learn more about loyalty programs, give us a call or book a free demo.

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