Offers a 360° perspective to your loyalty program. It can be customized and designed for customer acquisition, finer engagement, scalability and sustainable growth.

Build your Loyalty Program on L1.Loyalty Framework !

L1.Loyalty platform

Simple. Smart. Seamless.

L1.Loyalty is a highly customizable, intelligent and scalable cloud-based loyalty platform, conceptualized and built with experiences aggregated over several decades on L1 Framework ! Our platform simplifies loyalty programs for your business across industries and currently runs across several geographies of the world.

Tried, tested, trusted and future-proof, L1.Loyalty is built upon the values that define us - uncompromising quality, absolute integrity and superior professionalism. Its various elements and components come together seamlessly to make it comprehensive and convenient.

It’s 360* architecture covers the entire gamut of applications, communications and intelligence systems to showcase continuous analysis that can help you take critical on-the-go decisions.


Coalition Loyalty

Coalition Model Loyalty Architecture - One Platform Multiple Programs

Customized loyalty

Scalable infrastructure that can be fully customized to different deliverables

Complex loyalty program

Proprietary Rule Engine to configure complex program logic - Our Platform your Program

Loyalty data

Advance Segmentation Engine to Create Targeted Customer Group - Slice and Dice Data

Consolidate loyalty data

Critical Intelligence, AI Analytics and Reporting Systems to consolidate data

Loyalty trends

Smart compilation of customer behaviour, market trends and critical insights

Platform Deliverables

  • Get 360° insights on consumers - their actions, interactions and behaviours
  • Single unified platform, complete with data, analytics, records and activities
  • Understand your customers, their behaviour and pre-empt their requirements
  • Deliver omni-channel experiences across different digital touchpoints
  • Allow consumers to engage with your brand as per their convenience
  • Increase segmentation and personalisation, based on demographies, personality types and user behaviours
  • Retain existing consumers, access new ones, target personalised messaging across channels based on data
  • Pivot on the go, make decisions quicker, actions smarter with behavioural & transactional data right at your fingertips
L1.Loyalty platfrom deliverables