A channel loyalty program is a corporate marketing strategy to
attract, retain and grow partners loyalty. The primary intent of channel loyalty program is to
constantly improve the relationship between the brand and partners, and elevate it to an
emotional level rather than just transactional.
Our channel partner programs help you develop strong partnerships through a structured loyalty
program, specifically aligned to your requirements for markets across India and the world.
We support you end to end - from devising channel strategies to action plans, from channel
acquisition to program development, ideas on incentivising, validation and reward fulfilment.
Channel Partners, often called Trade Partners, are those entities or businesses who help brands
reach closer / deliver their products to users. They are the intermediaries basically involved in
trade business whose focus is on distribution and retailing. Companies call them “ Business
Partners” because of their critical role in the entire supply chain system. They are valued for
their trust in the brand, and business they generate to produce and provide.
Typically, physical goods and hardware products are routed via channel partners such as
Distributors, Wholesalers/Dealers, Agencies, Retailers before it reaches the final user.
Clearly, the cost of acquiring a new business partner is several times higher than that of retaining
the existing ones. Plus, there is no guarantee that the new partner will stick to a brand with no
proactive initiatives – for e.g., a loyalty program to build and nurture relationships. An
emotionally motivated partner is, naturally, always resourceful and highly productive to the brand.
The business benefits are, of course, mutual.
The need to have a channel loyalty program is even more prominent when brands face ever increasing
competition in the market, and the absence of a well-designed program might result in being a golden
opportunity for competitors to strategize and capture markets with their loyalty program.
Channel partners join the loyalty program, often through an online platform or registration process.
Partners undergo training to understand the program's benefits, rules, and how to maximize rewards.
Partners actively sell products or services linked to the program, earning points or rewards for each sale.
The program tracks partner sales or performance metrics, attributing points or rewards accordingly.
Accumulated points can be redeemed for rewards, incentives, discounts, or exclusive products.
Regular feedback loops from partners help refine the program, ensuring it remains effective and rewarding for all involved.
Knowledge, experience and innovations are the keys to success here. Our flagship framework L1 is
the epitome of all of the elements stated above. With over a decade of undivided focus and
attention to loyalty, Loyltwo3ks has gained an in-depth understanding of client’s business
challenges, and mastery over designing programs that ensure success!
We offer cutting-edge and unique solutions to a wide range industry verticals from auto to
retail, construction to logistics with our high-performance ecosystem backed by proven program
management to suit every single client’s needs - globally.