Channel Loyalty Program


A channel loyalty program is a corporate marketing strategy to attract, retain and grow partners loyalty. The primary intent of channel loyalty program is to constantly improve the relationship between the brand and partners, and elevate it to an emotional level rather than just transactional.

Our channel partner programs help you develop strong partnerships through a structured loyalty program, specifically aligned to your requirements for markets across India and the world.

We support you end to end - from devising channel strategies to action plans, from channel acquisition to program development, ideas on incentivising, validation and reward fulfilment.


Channel loyalty program
Reasons of channel loyalty program

Reasons of Channel Loyalty Program

Channel Partners, often called Trade Partners, are those entities or businesses who help brands reach closer / deliver their products to users. They are the intermediaries basically involved in trade business whose focus is on distribution and retailing. Companies call them “ Business Partners” because of their critical role in the entire supply chain system. They are valued for their trust in the brand, and business they generate to produce and provide.

Typically, physical goods and hardware products are routed via channel partners such as Distributors, Wholesalers/Dealers, Agencies, Retailers before it reaches the final user.

Importance of Channel Loyalty Program

Clearly, the cost of acquiring a new business partner is several times higher than that of retaining the existing ones. Plus, there is no guarantee that the new partner will stick to a brand with no proactive initiatives – for e.g., a loyalty program to build and nurture relationships. An emotionally motivated partner is, naturally, always resourceful and highly productive to the brand. The business benefits are, of course, mutual.

The need to have a channel loyalty program is even more prominent when brands face ever increasing competition in the market, and the absence of a well-designed program might result in being a golden opportunity for competitors to strategize and capture markets with their loyalty program.

Importance of channel loyalty program

How Channel Loyalty Program Work?

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Enrolment

Channel partners join the loyalty program, often through an online platform or registration process.

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Training and Onboarding

Partners undergo training to understand the program's benefits, rules, and how to maximize rewards.

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Sales and Promotion

Partners actively sell products or services linked to the program, earning points or rewards for each sale.

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Performance Tracking

The program tracks partner sales or performance metrics, attributing points or rewards accordingly.

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Redemption

Accumulated points can be redeemed for rewards, incentives, discounts, or exclusive products.

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Feedback and Improvement

Regular feedback loops from partners help refine the program, ensuring it remains effective and rewarding for all involved.

Case Studies

Influencer loyalty program case study

Wavin Vectus - Trade & Influencer Loyalty Program

  • 50,000+ Influencer members and growing
  • Numerous claims/redemption requests processed everyday
  • Millions of points awarded since program launch
  • Thousands of cashback transactions till date
  • Over 5,000 instances of Learn & Earn engagements through loyalty program apps
Retailer loyalty program case study

Think Linc - Retailer Loyalty Program

  • All-India program, covering 200k+ stationery retailers
  • Clocked loyalty orders over INR 45 million
  • More than 500k points awarded till date
  • Over 150k points redeemed till now
  • Gamification enabled for better engagement
  • Provision to play raffle to win more points
Dealer loyalty program case study

Walkmart - Dealer Loyalty Program

  • Over 60,000 active influencers in the program
  • In app ordering for retailers to order from dealer or sub dealer
  • Unique reward points for each SKU
  • Microsite for different types of influencers for both ordering and accepting orders
  • Schemes for dealers to award points to influencers based on their orders

What it Needs to Run a Great Channel Loyalty Program?

Knowledge, experience and innovations are the keys to success here. Our flagship framework L1 is the epitome of all of the elements stated above. With over a decade of undivided focus and attention to loyalty, Loyltwo3ks has gained an in-depth understanding of client’s business challenges, and mastery over designing programs that ensure success!

We offer cutting-edge and unique solutions to a wide range industry verticals from auto to retail, construction to logistics with our high-performance ecosystem backed by proven program management to suit every single client’s needs - globally.

Why channel loyalty program need for business
Some of Our Marquee Clients for Channel Partner Programs:
...And Many More