Privacy Policy


Welcome to loyltworks, also known as Loyltworks, and our platform, L1.Loyalty (collectively referred to as "Loyltworks," "we," "us," or "our"). This Privacy Policy explains how we collect, use, store, protect, and share your personal information when you access or use our website www.loylt.works the L1.Loyalty platform, and all related services, applications, tools, and loyalty program solutions (collectively, the "Services"). As a Platform as a Service (PaaS) provider, we are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws, including the Information Technology Act, 2000 in India and, where applicable, the General Data Protection Regulation (GDPR) in the European Union.

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

  • Business Clients: Merchants or enterprises using the L1.Loyalty platform to design, deploy, and manage loyalty programs.
  • End Customers: Individuals participating in loyalty programs offered through the L1.Loyalty platform.
  • Channel Partners: Distributors, dealers, or influencers participating in loyalty initiatives.
  • Employees: Individuals engaged in internal loyalty or recognition programs.
  • Visitors: Users who access our website or interact with our Services without creating an account.

This Privacy Policy does not apply to third-party services, websites, or platforms integrated with or linked to our Services (e.g., payment processors, POS systems, or e-commerce platforms). Such third-party services are governed by their own privacy policies, and we encourage you to review them.

2. Information We Collect

We collect various types of information to provide, improve, and secure our Services. The information we collect depends on how you interact with our Services and may include:

2.1 Information You Provide

  • Account Information: When you create an account (business, end customer, or admin), we collect details such as your name, email address, phone number, business name, billing information, and other registration data.
  • User Content: Data you upload or submit, such as loyalty program designs, promotional materials, or customer data (e.g., customer names, contact details, or transaction history) used to manage loyalty programs.
  • Communications: Information you provide when contacting us via email (helpdesk@loylt.works), phone (+91 95133 84711), or other channels, including support requests or feedback.
  • Payment Information: For business clients, we collect billing details (e.g., business name, billing address, and payment method details) through our payment processors to raise invoices for subscription fees or other charges. Clients are required to pay the invoiced amount within 15 days from the date of the invoice.

2.2 Information Collected Automatically

  • Usage Data: We collect data about your interactions with the Services, including IP address, device type, browser type, operating system, pages visited, features used (e.g., points accrual, reward redemption), and timestamps.
  • Analytics Data: We use analytics tools to collect aggregated data about user behavior, such as program performance, customer engagement metrics, and platform usage patterns.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience, track usage, and deliver personalized content. You can manage cookie preferences through your browser settings.
  • Location Data: If you use location-based features (e.g., QR-based points accrual via mobile apps), we may collect approximate location data with your consent, where required by law.

2.3 Information from Third Parties

  • Third-Party Integrations: If you connect third-party services (e.g., POS systems, CRM platforms, or e-commerce platforms) to L1.Loyalty, we may receive data such as transaction records or customer profiles, subject to the third party’s privacy policies and your permissions.
  • Publicly Available Data: We may collect information from public sources (e.g., business websites or social media) to enhance our Services or verify account details.

3. How We Use Your Information

We use the information we collect to:

  • Provide and Operate the Services:
    • Enable businesses to create, manage, and optimize loyalty programs via the L1.Loyalty platform.
    • Facilitate points accrual, reward redemption, and other loyalty program activities for channel partners, trade influencers, and end customers.
    • Process payments and manage subscriptions for business clients.
  • Improve and Personalize the Services:
    • Analyze usage data to enhance platform functionality, user interfaces, and features.
    • Provide tailored recommendations, such as loyalty program designs or reward suggestions, based on user preferences and behavior.
  • Analytics and Reporting:
    • Generate real-time analytics and reports for business clients to track program performance, customer engagement, and ROI.
    • Use aggregated and anonymized data for internal research and to improve our Services.
  • Communication:
    • Send transactional emails, such as account confirmations, password resets, or billing notifications.
    • Provide updates about the Services, including new features, pricing changes, or policy updates.
    • Respond to support inquiries or feedback submitted via helpdesk@loylt.works or other channels.
  • Security and Compliance:
    • Detect and prevent fraud, unauthorized access, or abuse of the Services.
    • Ensure compliance with applicable laws, such as the Information Technology Act, 2000 and GDPR (where applicable).
  • Marketing and Promotions:
    • With your consent, send promotional emails or notifications about new features, loyalty programs, or partnerships.
    • You may opt out of marketing communications at any time by following the unsubscribe instructions or contacting us at helpdesk@loylt.works.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We share information with trusted third-party service providers who assist us in operating the Services, such as payment processors, cloud hosting providers, analytics providers, and customer support tools. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • Business Clients and Partners: If you are an end customer participating in a loyalty program, your data (e.g., name, points balance, or transaction history) may be shared with the business client operating the program to facilitate rewards or engagement.
  • Third-Party Integrations: If you or your business client integrates L1.Loyalty with third-party platforms (e.g., POS systems, CRM, or e-commerce platforms), we may share data as necessary to enable the integration, subject to the third party’s privacy policies.
  • Legal Obligations: We may disclose your information to comply with applicable laws, regulations, or legal processes (e.g., court orders, subpoenas) or to protect the rights, property, or safety of loyltworks, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity, subject to applicable data protection laws.
  • With Your Consent: We may share your information for other purposes if you provide explicit consent.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, disclosure, or alteration. These measures include:

  • Encryption of data in transit and at rest, where applicable.
  • Regular security assessments and updates to our systems.
  • Access controls to limit data access to authorized personnel only.
  • Compliance with industry-standard security practices.

Despite our efforts, no system is completely secure. If we become aware of a data breach, we will notify affected users and relevant authorities as required by law.

6. Your Data Protection Rights

Depending on your location and applicable laws (e.g., GDPR, Information Technology Act, 2000), you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to our data retention obligations.
  • Restriction: Request that we limit the processing of your data.
  • Portability: Request your data in a structured, machine-readable format.
  • Objection: Object to certain types of data processing, such as marketing.
  • Withdraw Consent: Withdraw consent for data processing where consent is the legal basis.

To exercise these rights, contact us at helpdesk@loylt.works. We will respond to your request within the timeframes required by law (e.g., 30 days under GDPR). Please note that we may require identity verification before processing your request.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide the Services (e.g., maintain your account or loyalty program data).
  • Comply with legal obligations, such as tax or reporting requirements.
  • Resolve disputes or enforce our agreements.

Upon account termination or at your request, we will delete or anonymize your data, except where we are required to retain it under applicable law or for legitimate business purposes (e.g., fraud prevention).

8. International Data Transfers

loyltworks operates globally, and your data may be stored or processed in countries outside your jurisdiction, including India, where our servers and operations are based. We ensure that any international data transfers comply with applicable data protection laws, such as GDPR for EU residents, by implementing safeguards like Standard Contractual Clauses (SCCs) where required.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Authenticate users and maintain session security.
  • Analyze usage patterns and improve the Services.
  • Deliver personalized content or advertisements (with your consent).

You can manage cookie preferences through your browser settings or by opting out of non-essential cookies via our website’s cookie banner. Note that disabling cookies may affect the functionality of the Services.

10. Third-Party Services

The L1.Loyalty platform may integrate with or link to third-party services, such as payment processors, POS systems, or e-commerce platforms. These services have their own privacy policies, and we are not responsible for their data practices. Please review their policies before using such services.

11. Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly. If you believe we have inadvertently collected data from a child, please contact us at helpdesk@loylt.works.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Services, legal requirements, or business practices. For material changes, we will provide at least 15 days’ notice via email, on our website (www.loylt.works), or through the L1.Loyalty platform. Non-material changes (e.g., clarifications) may take effect immediately upon posting.

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree, you may discontinue use of the Services and request account deletion.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

  • Email: helpdesk@loylt.works
  • Address: loyltworks IT Private Limited (Loyltworks), No 67 Nima Crest, Ground floor 4th cross, 8th Main Rd, JC Industrial Area, Yelachenahalli, Bengaluru, Karnataka 560062, India
  • Website: https://www.loylt.works
  • Phone: +91 95133 84711

If you are an EU resident and have concerns about GDPR compliance, you may also contact your local data protection authority.

By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.