Walkaroo
Retailer Ordering & Loyalty Program Case Study

• Seamless Order Automation: Manual order-taking processes were inefficient and prone to errors, leading to delays and operational bottlenecks.
• Scalable Order Management: Managing high order volumes from thousands of partners across regions required a scalable and reliable solution.
• Flexible Scheme Integration: Running multiple promotional schemes concurrently created complexity in applying offers during the ordering process.
• Real-Time Visibility & Rewards: Retailers lacked real-time insights into order status and earned incentives, limiting transparency and motivation.
• Faster Fulfillment & Delivery: Walkaroo needed to accelerate the supply chain to maintain a competitive edge and ensure timely deliveries.

• Replace manual order processes with a seamless, real-time digital platform.
• Enable dynamic promotional scheme integration at the time of order placement.
• Provide order tracking and performance-based reward systems for retailers.
• Support scalable order volumes and deliver transparency across the network
• Improve turnaround time from order placement to fulfillment and delivery.

To address these needs, the Walkaroo Connect App was launched with the following features:

• Digital Ordering: Retailers can browse an up-to-date product catalog and place orders directly through the app.
• Smart Scheme Integration: Promotional offers are automatically applied at checkout, simplifying retailer participation in ongoing campaigns.
• Order Tracking: Real-time order status is accessible, improving transparency and planning.
• Digital Rewards: Performance-based incentives are issued as digital coupons that can be tracked and redeemed via the app.

• Stakeholder Alignment: Close coordination between Walkaroo’s business, IT, and channel teams ensured alignment on goals and execution.
• Phased Rollout: The app was launched in phases, starting with pilot users and expanding rapidly across regions based on feedback and performance.
• Training & Support: Retailers received onboarding assistance and training to ensure adoption and engagement.
• Continuous Enhancements: The platform was refined based on user feedback, ensuring continuous improvement and added functionality.

The launch of the Walkaroo Connect App has transformed the company’s order management process, delivering measurable business outcomes. Order processing times have been significantly reduced, enabling faster deliveries and improved service levels across the retail network. Operational efficiency has increased by minimizing manual intervention and order errors, while transparent scheme integration and digital rewards have boosted partner engagement. The scalable digital infrastructure now supports Walkaroo’s growing dealer network and positions the brand for continued expansion and competitive advantage in the footwear retail market.