PAY UTILITY BILLS USING LOYALTY POINTS - LOYLTWORKS x BILLAVENUE

2:54 Oct 2025

Partnership

Loyalty Programs

Fintech

B2B

About This Partnership

At Global Fintech Fest 2025, Loyltworks and BillAvenue announced a landmark partnership that bridges B2B loyalty rewards with everyday utility bill payments. This collaboration unlocks a powerful new redemption avenue for loyalty program participants, enabling them to use their accumulated reward points to pay electricity, water, gas, and other utility bills seamlessly through the BillAvenue platform.

This partnership addresses one of the biggest challenges in loyalty programs: meaningful, frequent redemption. By connecting loyalty rewards to daily utility payments, Loyltworks and BillAvenue create a habit-forming engagement loop that keeps partners active, motivated, and deeply connected to the program, every single month.

Speakers at Global Fintech Fest 2025

Mr. Daykin Creado

Chief Executive Officer

BillAvenue

Ms. Anushka Patel

Chief Operating Officer

BillAvenue

Mr. Prashanth M

Chief Executive Officer

Loyltworks

How It Works

1

Earn Loyalty Points

Partners accumulate points through purchases, QR scans, invoice uploads, or other program activities on the Loyltworks platform.

2

Choose Bill Payment as Redemption

Within the loyalty app, partners select the Bill Payment option, powered by BillAvenue, from the rewards redemption menu.

3

Select Utility & Enter Details

Partners choose their utility provider, electricity, gas, water, broadband, and enter their account or consumer number.

4

Apply Points & Confirm Payment

Loyalty points are applied against the bill amount. The partner reviews and confirms the payment in one tap.

5

Payment Successful - Instantly

BillAvenue processes the payment in real time. Partners receive an instant confirmation, bill paid, points redeemed, value delivered.

Combined Platform Capabilities

Loyalty points redeemable for utility bill
payments
Supports electricity, gas, water, broadband
more
Fully digital, app-based redemption
flow
Real-time payment confirmation via BillAvenue
Secured and verified through BillAvenue's payment rails
Pan-India utility network coverage
Integrated within Loyltworks' existing loyalty app
Redemption tracked in real-time analytics dashboard
Available across all B2B partner
segments
SMS & in-app confirmation on every
transaction

Ready to build your loyalty program?

See how Loyltworks helps brands deliver personalised experiences across every channel.


Key Takeaways
Use Loyalty points can now pay real utility bills
Monthly bills create a recurring engagement loop
SMS BillAvenue powers real-time bill payment processing
Push One-tap redemption with instant confirmation
Pan-India utility network — electricity, gas, water & more
Increases point redemption rates significantly
Deepens emotional brand-partner connection
Announced at Global Fintech Fest 2025

Other Videos

Introducing the B2B Loyalty Suite from Loyltworks! Customised to help reach your business goal

Powering B2B Loyalty Programs for Growth & Retention | Loyltworks

Loyltworks - Leading B2B Loyalty Program Software – Trusted Worldwide

Full Transcript

0:00BillAvenue intro animation, blue-purple gradient with the BillAvenue "@" brand symbol.
0:15Daykin Creado (CEO, BillAvenue) takes the stage at Global Fintech Fest 2025, alongside Anushka Patel (COO, BillAvenue) and Prashanth M (CEO, Loyltworks).
0:30Daykin introduces BillAvenue's platform and its capability to power utility bill payments at scale across India, and how this integrates with loyalty rewards.
0:45The partnership vision is articulated: enabling B2B loyalty program participants to redeem their reward points directly for utility bill payments, making loyalty tangible and recurring.
1:00Prashanth M (CEO, Loyltworks) speaks about the strategic rationale, connecting loyalty rewards to everyday payments to increase frequency, relevance, and long-term partner retention.
1:15Prashanth explains how Loyltworks' platform supports multi-brand, multi-country programs and how BillAvenue's infrastructure complements the redemption layer.
1:30Animation segment, LOYALTY concept introduced, illustrating how partners connect to brands through consistent, valuable reward experiences.
1:45Loyltworks - Loyalty Platform branding, highlighting the L1 platform's role as the backbone of the partnership's technical infrastructure.
2:00BillAvenue - Powered by BillAvenue. The platform processes utility bill payments instantly, with receipt confirmation delivered to the user in real time.
2:18Phone mockup - Payment Successful screen. One tap, points redeemed, utility bill paid. Assured confirmation delivered instantly.
2:35Outro - Loyltworks + BillAvenue logos together. Building Loyalty. Simplifying Payments. Driving Growth.
2:50Final card - Loyltworks × BillAvenue. A partnership built to transform how B2B loyalty rewards create everyday value for partners across India.