Think Linc Retailer Loyalty Program Case Study

BUSINESS CHALLENGES

Linc has thousands of retailers across India and they wanted to automate the process of ordering the writing instruments, allowing ordering at the tip of their fingers. The challenge was to develop an app with an intelligent ordering interface, along with engagement mechanisms for higher involvement and stickiness. Linc also wanted to reward the ordering performance and loyalty of retailers by way of rewards, redeemable on their future order.

THEIR ASK

A robust ordering retailer loyalty app that can provide market analysis based information to retailers for smart ordering.
Door-step delivery of Linc Products – avoid the traditional distributor visiting retailer or retailer visiting distribution point for replenishment of products
Strategies for higher engagement and involvement
Rewards catalog consisting of Linc products, redeemable using points on future purchase
Build an retailer loyalty app for sales executives where they can monitor retailer orders and enable distributors to door-deliver the same
All this leading to higher and more consistent ordering by the retailers and continued loyalty to the Linc pens brand

THE SOLUTION

Smart Ordering Loyalty App

A custom-designed app for retailers enabling intelligent ordering based on market analysis, making the process simple and efficient.

Play & Win Games

Interactive games integrated into the app to boost engagement and allow retailers to earn additional points.

Lucky Draw Raffle

Retailers can purchase raffle tickets using points and participate in lucky draws for a chance to win jackpot rewards.

Point-Based Purchases

Earned points can be redeemed to buy Linc products, helping retailers save money and stock up easily.

PROGRAM MANAGEMENT

The ‘Think Linc’ retailer loyalty program was designed in such a way, that the sales teams of Linc monitored the ordering patterns and enabled quick doorstep deliveries by distributors. Loyltworks (LWS) worked in tandem to monitor day to day transactions, checking gaming and raffle participation, creation of relevant gamification content and benefits and make the program a great success. LWS program management teams work closely with the client and other stakeholders in growing, monitoring, course-correcting, and guiding the retailer loyalty program towards success.

USER BASE/CURRENT PERFORMANCE

Nationwide program covering a large network of stationery retailers.
Significant value of loyalty orders placed through the platform.
Substantial reward points awarded since the program launch.
Strong redemption activity reflecting active retailer participation.
Gamification features implemented to enhance engagement.
Raffle option introduced to allow retailers to win additional points.

BUSINESS IMPACT

The Think Linc retailer loyalty program is a very important sales enhancement strategy in the armory of Linc Pens. This retailer loyalty program’s success has made Linc Pens to adopt similar strategies in newer markets within India and expand the program’s scope. Think Linc program, no doubt is going to make a big impact on the growth of Linc Pens across the country.