Think Linc Retailer Loyalty Program
Founded in the year 1976, Linc Ltd has been in the fore-front of selling writing instruments. They are leaders in gel and ball pens in the country. From launching Linc Supreme, the first ever plastic ballpoint pen in 1978, to setting up its first manufacturing unit in Serakole near Kolkata in 1986, Linc continues to grow bigger and deliver better.
Linc has thousands of retailers across India and they wanted to automate the process of ordering the writing instruments, allowing ordering at the tip of their fingers. The challenge was to develop an app with an intelligent ordering interface, along with engagement mechanisms for higher involvement and stickiness. Linc also wanted to reward the ordering performance and loyalty of retailers by way of rewards, redeemable on their future order.
The ‘Think Linc’ retailer loyalty program was designed in such a way, that the sales teams of Linc monitored the ordering patterns and enabled quick doorstep deliveries by distributors. Loyltwo3ks (LWS) worked in tandem to monitor day to day transactions, checking gaming and raffle participation, creation of relevant gamification content and benefits and make the program a great success. LWS program management teams work closely with the client and other stakeholders in growing, monitoring, course-correcting, and guiding the retailer loyalty program towards success.
The Think Linc retailer loyalty program is a very important sales enhancement strategy in the armory of Linc Pens. This retailer loyalty program’s success has made Linc Pens to adopt similar strategies in newer markets within India and expand the program’s scope. Think Linc program, no doubt is going to make a big impact on the growth of Linc Pens across the country.