Plumber Loyalty Program Case Study
Relwood Vriddhi


RelWood™, an innovative material developed by Reliance Petrochemicals, is crafted using PTF technology to combine natural fibers and polymers, delivering the authentic look and feel of wood without its drawbacks. Offering exceptional resistance to water, sunlight, wind, and cold, RelWood™ is perfect for various applications, including decking, flooring, paneling, and furniture.

With a 100% wood-free composition and VOC emission-free production, RelWood™ champions sustainability while meeting high-performance standards. This reflects the company’s commitment to environmentally conscious solutions.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

RelWood™ faced multiple challenges that hindered growth and customer engagement:

  • Standing Out in a Competitive Market: Unique loyalty rewards are needed to reinforce brand identity.
  • Engaging Key Influencers: Influencers such as carpenters and artisans were crucial to driving product advocacy.
  • Recognition and Rewards: Formalized rewards were required to sustain loyalty among influencers.
  • Driving Repeat Purchases: A strong loyalty program was needed to foster ongoing sales.
  • Incentivizing Advocacy: Exclusive perks were critical to ensuring the active promotion of RelWood™.

ask THEIR ASK

RelWood™ sought a tailored loyalty program to streamline influencer engagement and automate reward mechanisms. Key requirements included:

  • A user-friendly mobile application for influencers
  • Automated loyalty point tracking and calculation.
  • Effortless rewards redemption processes.
  • Advanced reporting and dashboards for real-time insights and program management.

ask THE SOLUTION

Relwood Vriddhi Loyalty Program, designed in collaboration with Loyltwo3ks, offers a seamless digital experience for woodworking and design influencers. The program incorporates:

  • Seamless Onboarding: Influencers can download the Relwood Vriddhi app, register, and start earning points by scanning QR codes on product purchases.
  • Real-Time Point Tracking: Simplifies point accumulation and allows real-time progress tracking.
  • Flexible Rewards Redemption: Points are redeemable for a range of rewards, such as e-vouchers, cash transfers, or exclusive products.
  • Refer and Earn: Influencers can invite peers to join the program, earning bonus points for successful referrals.
  • Dream Gift Module: Encourages sustained engagement by allowing users to set high-value goals and redeem points for their desired rewards.
  • Dedicated Support: An in-app query resolution system enhances user satisfaction by connecting influencers to a customer support team effortlessly.

ask PROGRAM MANAGEMENT

The Relwood Vriddhi Loyalty Program focuses on simplicity, engagement, and long-term loyalty with key features designed for a seamless experience.

  • Effortless Point Management: Influencers easily earn points by scanning QR codes, ensuring accurate tracking and real-time progress updates.
  • Diverse Reward Options: The program offers a variety of rewards, from products to e-vouchers and cash, catering to different influencer preferences.
  • Brand-Aligned Incentives: Rewards encourage repeat purchases and reinforce brand loyalty by offering meaningful incentives.
  • Streamlined Digital Experience: The app integrates point tracking, engagement, and rewards redemption, creating a hassle-free experience for influencers.
  • Consistent Communication: Regular notifications motivate influencers with updates on rewards, promotions, and milestones.

program USER BASE/CURRENT PERFORMANCE

  • A growing influencer network with daily sign-ups.
  • Active participation through easy QR code scans for rewards.
  • The app simplifies tracking, enhancing engagement and satisfaction.
  • Influencers prefer RelWood™, leading to lasting loyalty.
  • Consistent rewards and support drive sustained program engagement.

impactBUSINESS IMPACT

  • Increased Engagement: High participation rates through regular QR code scans and rewards accumulation.
  • Boosted Sales: Targeted reward campaigns drove measurable sales growth.
  • Stronger Loyalty: A robust support system and enticing rewards have cemented influencer trust in RelWood™.
  • Sustainable Growth: The program has built lasting relationships with key stakeholders, positioning RelWood™ for continued success in a competitive market.