Relwood Vriddhi Carpenter Loyalty Program Case Study

BUSINESS CHALLENGES

RelWood™ faced multiple challenges that hindered growth and customer engagement:

Standing Out in a Competitive Market: Unique loyalty rewards are needed to reinforce brand identity.
Engaging Key Influencers: Influencers such as carpenters and artisans were crucial to driving product advocacy.
Recognition and Rewards: Formalized rewards were required to sustain loyalty among influencers.
Driving Repeat Purchases: A strong loyalty program was needed to foster ongoing sales.
Incentivizing Advocacy: Exclusive perks were critical to ensuring the active promotion of RelWood™.

THEIR ASK

RelWood™ sought a tailored loyalty program to streamline influencer engagement and automate reward mechanisms. Key requirements included:

A user-friendly mobile application for influencers
Automated loyalty point tracking and calculation.
Effortless rewards redemption processes.
Advanced reporting and dashboards for real-time insights and program management.

THE SOLUTION

Seamless Onboarding

Influencers can easily register via the Relwood Vriddhi app and start earning points by scanning product QR codes.

Real-Time Point Tracking

Users can monitor their point accumulation and progress instantly.

Flexible Rewards Redemption

Points can be redeemed for e-vouchers, cash transfers, or exclusive products.

Refer and Earn

Influencers earn bonus points by inviting peers to join the program, encouraging wider participation.

PROGRAM MANAGEMENT

The Relwood Vriddhi Loyalty Program focuses on simplicity, engagement, and long-term loyalty with key features designed for a seamless experience.

Effortless Point Management: Influencers easily earn points by scanning QR codes, ensuring accurate tracking and real-time progress updates.
Diverse Reward Options: The program offers a variety of rewards, from products to e-vouchers and cash, catering to different influencer preferences.
Brand-Aligned Incentives: Rewards encourage repeat purchases and reinforce brand loyalty by offering meaningful incentives.
Streamlined Digital Experience: The app integrates point tracking, engagement, and rewards redemption, creating a hassle-free experience for influencers.
Consistent Communication: Regular notifications motivate influencers with updates on rewards, promotions, and milestones.

USER BASE/CURRENT PERFORMANCE

A growing influencer network with daily sign-ups.
Active participation through easy QR code scans for rewards.
The app simplifies tracking, enhancing engagement and satisfaction.
Influencers prefer RelWood™, leading to lasting loyalty.
Consistent rewards and support drive sustained program engagement.

BUSINESS IMPACT

The Relwood Vriddhi Loyalty Program has significantly enhanced influencer engagement, with participants actively scanning QR codes and accumulating rewards. Targeted reward campaigns have contributed to measurable sales growth, while a combination of enticing rewards and robust support has strengthened influencer trust and loyalty. By fostering lasting relationships with key stakeholders, the program has positioned RelWood™ for sustainable growth and continued success in a competitive market.