Partner Loyalty Program
Partner Rewards by Redington
Established in 1993, Redington has traversed an eventful and exciting journey to evolve from very humble beginnings into the company they are today. The incredible journey has seen them emerge from one brand, one product category, and one market into a US $8.4 billion distribution and supply chain solutions provider to over 290+ international brands in IT and mobility spaces, serving 38 emerging markets.
Redington Gulf wanted to run a channel loyalty program for its partner etailers in 5 countries in the MENA region. The purpose was to motivate them for increasing sales of Laptops, Mobiles and Accessories.
A free app - Partner Rewards App was launched for partners. Just download the app, register and scan barcodes on products or upload the Barcode/IMEI/Serial numbers of products sold by them.
The Partner Rewards program was designed in such a way, that the Channel Partners and their Employees worked in tandem with Redington Gulf to make the program a great success. Loyltwo3ks Program Managers supported the entire program to be launched successfully in MENA region and hand-held the Partners and Employees in understanding and participating in the program. The program is a huge success in the markets they run and has given a fillip to Redington Gulf and their Partners performance immensely.
The partner rewards program by Redington Gulf is a benchmark program in the markets present. Redington is planning to extend this program to other countries in Asia Pacific and Africa regions as it is a proven program for sustaining channel loyalty and sales growth.