The B2B Ordering Problem

Secondary Sales Are Still
Running on WhatsApp & Phone Calls

Most brands have sophisticated ERP systems on one end and a distribution network on the other, with a WhatsApp group in between. That gap costs you orders, data, and dealer loyalty every single day.

No Digital Ordering, Schemes Get Missed

When dealers order via phone or WhatsApp, scheme eligibility is never checked in real time. Retailers miss out on applicable discounts and booster points, and your brand misses the behavioural data that should be driving these schemes.

74%of eligible scheme benefits go unclaimed when ordering is non-digital (Nielsen Secondary Sales Study, 2024)

Zero Secondary Sales Visibility

Without a digital ordering system, brand managers only see primary sales data, what left the factory. What actually sold at the retail counter, which SKUs moved, which didn't, all invisible. You're flying blind on 60% of your sales story.

60%of consumer goods brands cite lack of secondary sales visibility as their top channel management challenge

Loyalty Points Don't Connect to Purchases

When ordering and loyalty are separate systems, points require manual claiming, purchase verification takes days, and dealers often don't bother. Disconnected systems kill the instant gratification that makes loyalty programmes motivating.

higher programme engagement when points are credited automatically at the time of order vs. manual claim
Order-to-Earn Flow

Place an Order Earn Points
Instantly Automatically

The moment a dealer places an order, the points engine fires. No claim form. No manual verification. No waiting. Points hit the account as the order is confirmed.

01

Open the App

Dealer opens the Loyltworks ordering app, sees their personalised catalogue with live stock, pricing, and applicable schemes

02

Add to Cart

Products added to cart, scheme discounts and points earning calculated live as items are added, before checkout

Points previewed live
03

Review & Checkout

Dealer sees total order value, schemes auto-applied, GST invoice preview, and total points to be earned, before confirming

04

Order Confirmed

Order confirmed and synced to distributor DMS, points credited to dealer's loyalty account instantly on confirmation

Points credited instantly
05

Track & Receive

Real-time delivery tracking with SMS/app updates, and a points balance notification reminding the dealer what they just earned

The more your dealers order, the more they earn, and the more they'll keep ordering from you

Loyltworks' order-to-earn model creates a self-reinforcing loyalty loop: higher order frequency earns more points, higher point balances drive aspiration to reach the next tier, higher tiers unlock better rewards, making your brand the default choice at every reorder decision.

34%
Higher order
frequency
2.8×
ROI on
loyalty spend
89%
Repeat order
rate
Platform Features

A Full Commerce Platform
With Loyalty Built In

Not a loyalty module bolted onto an ordering app, a unified platform where commerce and loyalty are designed together from the ground up.

Dealer Ordering App
12,400 pts
All Products
Emulsion
Primer
Putty
Enamel
🎨
Emulsion Paint 20L
In stock · Min order: 5
₹1,820
+91 pts / unit
🪣
Exterior Primer 5L
In stock · Min order: 6 🔥 2× pts booster
₹540
+54 pts × 2!
🔧
Wall Putty 40kg
In stock · Min order: 1
₹950
+48 pts / bag
3 items · ₹29,430
+2,210 pts →
Scheme active: Buy 10+ Emulsion → 2× points on Primer. You qualify!
Full Platform Capabilities

Everything a B2B Ordering Platform
Needs to Drive Growth

Beyond order-and-earn, the complete feature set for a production-grade B2B commerce platform that serves retailers, dealers, and distributors.

01

Live Product Catalogue with Inventory

Real-time inventory visibility pulled from DMS or ERP, dealers see what's in stock before ordering. Searchable by SKU, brand, category, or product name. Rich product detail with images and specifications.

Real-time stock SKU searchRich catalogue
02

Instant Points on Every Order

Points credited to dealer's loyalty account the moment an order is confirmed, no manual claims, no verification delay. Points visible in real time in the same app used for ordering.

Instant creditAuto-rulesNo claims needed
03

Auto-Applied Scheme & Discount Engine

Trade schemes, volume discounts, early payment bonuses, and product combos applied automatically at checkout. Dealers always get the best applicable rate without knowing scheme codes or making calls.

Auto-schemeVolume discountsCombo offers
04

Flexible Payment Options

UPI, NEFT, dealer credit terms, post-dated cheque, and COD, the app supports all payment methods used in Indian B2B trade. Early payment incentivised with additional discount or bonus points.

UPI/NEFTCredit termsEarly pay bonus
05

GST Invoicing & Digital Records

GST-compliant invoices generated and stored automatically for every order, downloadable any time by dealer or distributor. Eliminates physical invoice filing and simplifies dealer reconciliation.

GST compliantAuto-generatedDownloadable
06

Offline Ordering for Rural Markets

Dealers in low-connectivity areas browse catalogue, add to cart, and place orders offline. Orders sync automatically when connectivity is restored, same points earned, same scheme applied.

Offline-capableAuto-sync Rural-ready
07

Order Tracking & Delivery Confirmation

Real-time order status, confirmed, packed, dispatched, out for delivery, delivered, with SMS and app push notifications at every milestone. Digital delivery confirmation with POD capture.

Live trackingSMS alerts POD capture
08

Re-Order Reminders & Stock Alerts

Proactive WhatsApp and app notifications when a dealer hasn't re-ordered in X days, when a booster campaign relevant to their history is live, or when stock levels are low.

Re-order nudgesStock alerts Scheme alerts
09

Brand & Distributor Analytics Dashboard

SKU-wise secondary sell-out, dealer ordering frequency, basket composition, scheme redemption rates, and points earning analytics, updated in real time, exportable for brand review meetings.

Secondary sales dataSKU analytics Real-time
Configurable Earn Rules

You Control How
Every Order Earns

Brand managers configure the points earning logic, by SKU, category, order value, volume, frequency, or special campaign. Rules are set in the admin console, take effect immediately, and can be layered for complex scheme designs.

1

Value-Based Earning

Award points as a percentage of order value, e.g. 5 points per ₹100 spent, across all products or specific categories.

5 pts / ₹100
2

SKU-Level Earn Rules

Set different earn rates for strategic SKUs, higher points on new product launches or slow-moving inventory to drive focus ordering.

Custom / SKU
3

Booster Campaigns

Time-limited 2×, 3× or 5× points multiplier campaigns on selected products or categories, to drive quarterly targets or seasonal push.

2× / 5× boost
4

Frequency Bonuses

Bonus points for dealers who order every week, maintain minimum monthly volume, or expand their product basket beyond X categories.

+500 pts / week
5

Tier-Based Multipliers

Gold dealers earn 1.5× and Platinum dealers earn 2× the base points on every order, rewarding loyalty with increasingly better returns.

Up to 2× for Platinum
Points Earning Breakdown
₹50,000 order value
Emulsion Paint (₹30,000) 5 pts per ₹100 · Standard rate
+1,500 pts
Primer (₹10,000) 5 pts per ₹100 × 2× booster
+1,000 pts
Putty & Accessories (₹10,000) 5 pts per ₹100 · Standard rate
+500 pts
Weekly Order Bonus Consecutive 4th week ordering
+500 pts
Gold Tier Multiplier 1.5× applied on base points
+1,500 pts
Total Points Earned This Order
+5,000 pts
Platform Performance

What Brands See After
Digitising Channel Ordering

Documented outcomes from Loyltworks ordering platform deployments across FMCG, paints, building materials, and consumer goods brands in India.

34%
Increase in dealer order frequency after platform adoption
vs. phone/WhatsApp ordering baseline
3x
Higher points engagement, instant credit vs. manual claim
Drives more reorders and faster tier progression
74%
Reduction in missed scheme claims after auto-application
Dealers always get their best applicable rate
89%
Repeat order rate from dealers who actively earn points
Loyalty and commerce working together
FAQ

Questions Channel Managers Ask About B2B Ordering + Loyalty

Straight answers to integration, earn logic, and commerce questions from every evaluation.

How exactly are points awarded on orders?
Points are awarded automatically when an order is confirmed, no claim required. The engine calculates earning based on configurable rules: standard value-based (e.g. 5 pts per ₹100), SKU-specific rates, active booster multipliers, and tier bonuses. The dealer sees their total points earning before confirming the order, and points hit their account the moment the order is confirmed.
Yes. LoyltWorks integrates with Bizom, SAP, Salesforce, MS Dynamics, and custom DMS/ERP systems via REST APIs. Orders placed on the platform sync to the distributor's DMS in real time. Inventory levels are pulled from the DMS before display. Most integrations are live within 2–4 weeks of project kickoff.
Brand managers create scheme rules in the admin console, defining eligibility criteria (product, volume, time window, dealer tier) and the applicable discount or bonus points. When a dealer adds products to their cart, all applicable schemes are checked in real time and the best eligible combination is applied automatically at checkout. Dealers don't need scheme codes or calls.
Yes. The ordering platform is natively connected to the LoyltWorks Redemption Fulfilment Engine, dealers access their points balance, browse the reward catalogue, and initiate redemptions directly within the same app they use to order. This unified experience (order → earn → redeem in one app) drives repeat ordering behaviour vs. disconnected loyalty portals.
Yes. The app has offline-first architecture, dealers in Tier 2/3 markets browse the catalogue, add to cart, and submit orders without internet. Orders queue locally and sync when connectivity is restored. Points are credited with the same order timestamp, and schemes are applied based on rules active at time of submission.
Brand managers access: SKU-wise secondary sell-out by geography and dealer, order frequency distribution, basket composition and cross-sell trends, scheme uptake rates, dealer ordering activity (active vs. lapsing), points earning and redemption velocity, and month-on-month growth by region and product category. All data is real-time and exportable.

Every Call Answered.
Every Member Supported.

See LoyItWorks call centre in action, live operations dashboard, multilingual demo, and a support architecture configured around your programme and member base.

Contact Our Team