Everything the Field Team Does

One App for Every
Field Activity

From the first in-punch of the day to the last expense claim at night, Loyltworks SFA covers every activity a field sales executive performs, with GPS verification, real-time sync, and full manager visibility.

Activity 01

GPS In-Punch & Out-Punch

Verified field attendance, start and end of every workday.

Field executives mark attendance at the start and end of each day with GPS-verified in-punch and out-punch. Location, timestamp, and device ID are captured, eliminating buddy punching and location spoofing. Managers see real-time attendance status across the entire team.

  • GPS-verified in-punch with location capture and timestamp
  • Out-punch marks end of field day with travel summary
  • Late mark alerts to supervisors with deviation flagging
  • Monthly attendance reports for HR and payroll integration
GPS verifiedAnti-spoofHR sync
Activity 02

Beat Planning & Field Route

Structured daily outlet coverage, no outlet missed, no time wasted.

Daily beat routes are assigned by supervisors and visible to field executives in the app before they leave for the day. Each stop on the beat is geo-tagged, the app guides the executive through the most efficient route and records time spent at each outlet. Beat adherence and deviation are tracked in real time.

  • Pre-assigned daily beat routes with outlet sequence
  • GPS route guidance, optimised for minimum travel time
  • Outlet visit check-in with GPS geo-fence verification
  • Beat deviation alerts for off-route visits
Route optimisedGeo-fencedDeviation alerts
Activity 03

Order Punching

Secondary sales captured digitally at the outlet, with instant points credit.

Field executives punch orders directly from the outlet using the SFA app, browse the product catalogue, add SKUs and quantities, apply applicable schemes, and submit. Orders sync to the distributor DMS in real time. Loyalty points are credited to the dealer's account automatically on order confirmation.

  • Product catalogue with live inventory at outlet level
  • Scheme and discount auto-applied at checkout
  • Order syncs to distributor DMS in real time
  • Loyalty points credited instantly on order confirmation
DMS syncAuto schemesInstant points
Activity 04

Loyalty Programme Onboarding

Register members, install the app, earn the first points, all at the outlet.

Field executives onboard retailers, dealers, and trade influencers to the loyalty programme during their visit, capturing mobile number, programme registration, guiding app download, explaining point earning mechanics, and ensuring the member completes their first earning action before leaving the outlet.

  • Mobile-based member registration at outlet in under 2 minutes
  • App download assistance, QR code installation on spot
  • First points earning walkthrough at time of onboarding
  • Onboarding count tracked as key performance metric (KPI)
2-min enrolmentApp installKPI tracked
Activity 05

eKYC, In-Field Member Verification

Complete digital KYC at the outlet, Aadhaar OTP, PAN, bank details.

For members requiring redemption via bank transfer, field executives complete the full eKYC workflow during their outlet visit, capturing Aadhaar with OTP-based verification, PAN card photograph, and bank account details. Documents are securely uploaded to the platform, reviewed by compliance, and the member is activated for full redemption benefits.

  • Aadhaar OTP verification, completed at the outlet
  • PAN card photo capture with OCR auto-fill
  • Bank account number and IFSC entry and validation
  • Secure encrypted upload to Loyltworks compliance platform
Aadhaar OTPPAN captureEncrypted upload
Activity 06

Channel Partner & Influencer Visits

Engage the people who drive purchase decisions, face to face.

Field executives visit channel partners, distributors, contractors, mechanics, and trade influencers, to communicate schemes and new products, resolve queries, explain tier benefits, and deepen engagement. Every visit is logged with outlet, contact person, discussion topics, and outcomes.

  • Structured visit log, outlet, contact, purpose, outcomes
  • Scheme and product communication tracking per visit
  • Trade influencer profiling , contractor, mechanic, architect
  • Follow-up task scheduling from within the visit log
Visit logInfluencer profileFollow-up tasks
Activity 07

Escalation Visits & Query Resolution

Field-level issue resolution, before a complaint becomes a churn.

When a partner raises a points dispute, redemption issue, or loyalty programme grievance that the call centre escalates to field, the SFA routes it to the relevant field executive as an "escalation visit" task. The executive visits the outlet, resolves in person, and logs the resolution outcome, closing the escalation loop.

  • Escalations assigned to field executive as geo-tagged tasks
  • In-person resolution log, issue, action taken, outcome
  • Escalation closure synced to call centre and loyalty platform
  • SLA tracking, escalation age and field resolution time
Geo-assignedSLA trackingLoop closure
Activity 08

Expense Upload & Claims

From field to finance, expense claims submitted and approved in the same app.

Field executives photograph receipts and submit expense claims directly from the SFA app, travel, meals, printing, meet venue costs, categorised by expense type and linked to the day's beat and activities. Managers approve digitally. Approved expenses sync to HR/payroll for reimbursement. No paper forms.

  • Photo receipt capture with OCR amount extraction
  • Expense categories, travel, food, venue, materials, misc
  • Linked to daily beat for activity-based expense validation
  • Manager digital approval with payroll system integration
Receipt OCRDigital approvalPayroll sync
Activity 09

Daily Activity Report (DAR)

Auto-compiled end-of-day report, no manual writing, no memory gaps.

The SFA app auto-compiles the Daily Activity Report from all in-app activities throughout the day, outlets visited, orders punched, members onboarded, eKYC completed, escalations resolved, meets attended. The executive reviews and submits at out-punch. Manager receives the DAR automatically, no WhatsApp reports, no Excel.

  • Auto-compiled from in-app activity, zero manual entry
  • Beat coverage, orders, KPIs, and narrative summary
  • Submitted at out-punch , delivered to manager dashboard
  • Weekly and monthly performance summary auto-generated
Auto-compiledZero manual entryManager delivery
Full SFA Capabilities

Every Feature Your Field Team Needs to Perform

Built for the realities of Indian field sales, offline capability, regional language support, GPS anti-spoofing, and deep loyalty platform integration.

01

Offline-First App Architecture

All field activities, visit log, order punching, onboarding, eKYC, expense upload, work without internet. Data syncs when connectivity is restored with full timestamp integrity. Essential for rural and Tier 2/3 coverage.

Offline-capableAuto-syncRural-ready
02

GPS Anti-Spoofing & Fraud Prevention

Mock GPS detection, location fence verification, and travel-time cross-validation prevent false visit reporting. Every outlet check-in is a verified fact, not a claim.

Anti-spoofingGPS fenceAudit trail
03

Deep Loyalty Platform Integration

Order punching instantly triggers loyalty points. Onboarding creates members. eKYC unlocks redemption. Every field action is a loyalty event, automatically, with zero manual steps.

Instant pointsMember creation KYC activation
04

Multilingual Field App

The SFA app and the loyalty onboarding flow support 10+ regional languages, ensuring no field rep or member is excluded by language barriers across India's diverse markets.

10+ languagesVernacular UIRegional scripts
05

Sales Rep Performance Gamification

Field reps see their daily KPI scores, weekly rankings, and incentive progress, onboarding count, orders punched, meets done, creating healthy competition and goal-focused fieldwork.

KPI scorecardsTeam rankings Incentive tracking
06

DMS, ERP & HRM Integration

Orders sync to Bizom, SAP, and custom DMS. Attendance and expense data sync to HRM and payroll. eKYC uploads to compliance platform. One integrated data flow, zero manual re-entry.

Bizom / SAPHRM syncPayroll ready
A Field Executive's Day

9 AM to 6 PM
Every Activity Tracked & Logged

From in-punch at the first outlet to the evening DAR submission, the Loyltworks SFA app captures every moment of the field day, building a complete, verified record of every sales representative's productivity.

9:00 AM
Day start
In-Punch & Beat Plan Review GPS Verified
Ravi marks in-punch at Andheri East. GPS captured. App shows today's beat , 12 outlets, optimised route. Briefing notes for the day's scheme communication visible on dashboard.
Attendance marked Beat loaded
9:30 AM
Stop 1
Outlet Visit, Sharma Hardware Stores
Checks in at outlet via GPS. Communicates new Q2 booster scheme, 2× points on Primer. Punches order for ₹24,500 across 3 SKUs. Scheme auto-applied. Points credited to Sharma's loyalty account instantly. Uploads photo of POSM placement.
Order: ₹24,500 +1,225 pts credited POSM photo
10:15 AM
Stop 2
Loyalty Onboarding, Patel Kirana New Member
Patel Kirana not yet enrolled. Ravi explains the programme, shows reward catalogue, and completes mobile registration in 90 seconds. Installs app via QR code. Punches a ₹6,800 order, Patel earns first 340 points live. Excitement visible. Tier progression explained.
Member enrolled App installed +340 first pts
11:30 AM
Stop 3
eKYC Completion, Mohan Electricals KYC Required
Mohan has 8,200 points but can't redeem via bank transfer, eKYC pending. Ravi opens the KYC module. Mohan enters Aadhaar, OTP sent and verified instantly. PAN photo captured. Bank account added. eKYC submitted to compliance. Expected activation: 24 hours. Mohan's redemption options unlock.
Aadhaar OTP ✓ PAN captured Bank linked
1:00 PM
Escalation
Escalation Visit, Metro Hardware Escalation
Escalation assigned from call centre, Metro Hardware's 5,000 points from March purchase not credited. Ravi visits, reviews purchase record in app, identifies data sync gap. Raises correction ticket from SFA. Point credit processed by ops team same day. Metro's trust restored, potential churn prevented.
Ticket raised Resolved same day
3:00 PM
Meet
Influencer Meet, Bandra Dealer Location Meet
Pre-planned contractor influencer meet at Sharma Hardware. 14 contractors attend. Ravi presents new product range, explains double-points scheme for referrals, demonstrates the loyalty app redemption catalogue. 9 of 14 contractors enrol on the spot. Photos uploaded. Attendance and outcomes logged automatically to DAR.
14 attended 9 enrolled Outcomes logged
5:30 PM
Wrap-up
Expense Claim + DAR + Out-Punch
Ravi uploads 3 expense receipts (₹840 total). DAR auto-compiled, 12 outlets, 4 orders, 3 onboarded, 1 eKYC, 1 escalation resolved, 1 meet (14 attendees). Submits with brief narrative. Out-punch marks end of field day. Manager receives full DAR immediately, no WhatsApp, no Excel.
₹840 claimed DAR submitted Day complete ✓
Meet Planning

Plan, Execute & Report
Every Partner Meet

Field executives plan two types of meets directly from the SFA app, from a single-dealer influencer engagement to a multi-dealer mass event. Every meet is pre-planned with agenda, location, and material requirements, and post-executed with attendance, photos, and outcomes logged.

Dealer Location Meet
At Outlet

Meet held at a specific dealer's location to engage their network of contractors, mechanics, or sub-retailers. Ideal for focused influencer activation around a key outlet in the beat.

Influencer enrolment Scheme communication App demo
Mass Meet / Programme Event
Multi-Dealer

Larger event at a venue, inviting contractors, mechanics, or retailers from multiple dealers. Used for programme launches, product launches, scheme announcements, or loyalty recognition events.

Bulk enrolment Product launch New scheme rollout Loyalty recognition
Plan a Meet, SFA App
Contractor Influencer Meet · Andheri Zone
Mass Meet, Contractor Influencer
Sat 7 Jun · 3:00 PM
Sharma Hardware, Andheri East, ground floor
Expected: 20–25 contractors & mechanics
Materials: 30 scheme leaflets, demo phone, 20 gift packs
Host dealer: Sharma Hardware (Gold tier)
Agenda
Q2 Double Points Scheme New Product Demo App Download Loyalty Enrolment Referral Programme
Post-Meet Outcome
22
Attended
14
Enrolled
18
App installed
4 photos uploaded · Materials distributed · Manager notified · DAR auto-updated
Platform Performance

What Sales Leaders See After Deploying Loyltworks SFA

Documented outcomes from field sales teams using the Loyltworks SFA platform across FMCG, paints, building materials, and consumer goods brands in India.

38%
Increase in actual outlet coverage vs. previously reported
After ghost-visit elimination via GPS check-in
Faster loyalty member onboarding by field teams vs. self-enrolment
Assisted in-field onboarding drives higher activation
94%
eKYC completion rate for field-assisted vs. self-serve KYC
Field-guided completion eliminates abandonment
Zero
Paper reports, WhatsApp DARs, or Excel sheets for field teams
100% digital, auto-compiled and manager-delivered
FAQ

What Sales Heads & NSMs Ask About the SFA Platform

Straight answers to GPS tracking, eKYC, meet planning, and loyalty integration questions from every platform evaluation.

What activities can a field executive do in the Loyltworks SFA app?
A field executive can: mark GPS in-punch/out-punch attendance; follow pre-assigned daily beat routes with geo-verified outlet check-ins; punch orders with scheme auto-apply; onboard retailers and dealers to the loyalty programme; complete eKYC (Aadhaar OTP, PAN, bank details); log channel partner and trade influencer visits; resolve escalations; upload expense claims; auto-compile and submit daily activity reports; plan and execute dealer-location or mass meets. All activities sync to the manager dashboard in real time.
Multiple anti-spoofing layers: GPS matching against registered outlet coordinates within a configurable radius, mock-location app detection (blocks GPS spoofing tools), and travel-time cross-validation, the system verifies it was physically possible to travel between two consecutive check-ins. Spoof attempts are flagged, logged, and escalated to supervisors automatically.
When a field executive punches an order, it syncs to the distributor DMS in real time. Simultaneously, the loyalty platform's points engine applies configured earning rules and credits points to the dealer's account instantly on confirmation. The dealer sees points credited in their loyalty app in real time, no manual claim, no delay. Field rep's daily stats also show orders punched and points generated.
Two meet types: dealer location meets (at a specific outlet) and mass meets (at a venue for multiple dealers). The planner captures date, time, location, expected attendees, agenda (scheme, product launch, programme update), and material requirements. Post-meet: actual attendance, photos, enrolments, and outcomes are logged, feeding the manager dashboard and the field rep's KPI scorecard automatically.
Yes, offline-first architecture. All activities including GPS check-in, order punching, onboarding, eKYC, and expense upload work without internet. Data caches locally and syncs when connectivity is restored with full timestamp integrity. Critical for rural India and Tier 2/3 markets where 4G coverage is inconsistent.

Every Call Answered
Every Member Supported

See LoyItWorks call centre in action, live operations dashboard, multilingual demo, and a support architecture configured around your programme and member base.

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