The Ground Reality

You're Spending Crores on Ground
And Seeing Almost Nothing

Every brand invests heavily in field activation. Without digitisation, most of that spend is a leap of faith, reported in Excel sheets two days after the moment to act has passed.

Zero Real-Time Field Visibility

Your 500-person field force sends WhatsApp photos and fills paper forms. By the time you see consolidated data, the window to intervene has closed, and the damage is done.

72%of brand managers can't verify field execution in real time (Nielsen Trade Marketing Survey, 2024)

Ghost Visits & Padded Reports

Without geo-verified check-ins, outlet visit claims are unverifiable. Field executives report visits that never happened, and the brand pays for coverage it never received.

24%average discrepancy between reported and actual outlet visits in non-digitised field programs

Activation Spend With No Proof of ROI

You run hundreds of market activations every quarter, but can't connect that spend to outlet-level sales. Trade marketing budgets get cut because ROI is invisible, not because it isn't there.

₹0 ROI visibility on average for undigitised on-ground activation programs
What We Do

Three Activation Programs
One Unified Platform

Loyltworks™ covers the full spectrum of on-ground activation, from daily beat execution to large-scale market events, with real-time data from every field touchpoint flowing to your dashboard.

Beat Planning & Outlet Coverage Management

Every outlet on your universe. Every visit verified. Every day.

Your outlet universe is your most valuable sales asset, but only if your field team actually reaches it. Loyltworks™ gives supervisors complete control over beat route design and brand managers real-time coverage maps that show exactly which outlets were visited, when, by whom, and what was done there. No more guessing. No more padded reports.

  • GPS geo-verified check-in confirms physical presence before any visit is logged
  • Beat route optimisation, maximum outlet coverage per executive per day, minimum travel time
  • Outlet universe management, add, classify, and segment outlets by channel, tier, or priority
  • Daily call reporting (DCR) submitted from the outlet, no more end-of-day bulk entry
  • Real-time coverage heatmaps for RSMs and national managers across all geographies
24%
Reduction in ghost visits after platform go-live
38%
Increase in actual outlet coverage vs. previously reported
Beat Coverage · Today
Live
Andheri East
94%
Bandra West
87%
Borivali North
78%
Kurla West
91%
Malad East
65%
Suresh R. checked in at Patel Kirana
Andheri East · 3 mins ago
✓ GPS
Beat deviation, Malad East
Ravi K. · 18 mins ago
Alert
Borivali beat done, 22/26 outlets
Priya S. · 34 mins ago
85%
Full Capability Stack

Every Tool Your Ground Team Needs to Win

From offline-first mobile execution to executive-level ROI reporting, Loyltworks™ covers the complete field activation stack, end to end.

01

Beat Route Planning & Optimisation

Design and assign daily beat routes that maximise outlet coverage within travel constraints. Auto-suggest route changes based on visit frequency requirements and territory size.

Route builderAuto-optimiseTerritory mgmt
02

GPS Geo-Verified Check-In / Check-Out

Field executives can only log a visit when GPS confirms physical presence at the outlet. Time-stamped, geo-tagged, and tamper-proof, every visit is a verified fact, not a claim.

GPS fenceAnti-spoofingAudit trail
03

AI Merchandising Compliance Validation

In-app guided photo capture for shelf, POSM, and secondary display. AI validates planogram compliance and brand visibility scores automatically, no manual review queue.

AI validationPlanogram checkGeo-tagged
04

Offline-First Mobile App

Field teams in rural markets and low-connectivity zones complete all tasks offline, check-ins, surveys, photo uploads, DCRs. Data syncs automatically when signal is available.

Offline-capableAuto-synciOS & Android
05

Market Activation Execution & Tracking

Plan, assign, track, and measure on-ground activation events in real time, from sampling campaigns to BTL roadshows, with consumer contact counts, material usage, and field photos.

Event planning Live trackingROI reports
06

Activation ROI & Sales Uplift Reporting

Connect field activity data to outlet-level sales from your DMS or ERP. Measure actual sales impact of outlet visits, merchandising improvements, and activation events, by geography and channel.

Sales correlationCost-per-contactCFO reports
How It Works

From Beat Plan to Board Report, Automated

Five steps that take your field program from paper-based chaos to a fully visible, measurable activation engine.

01

Plan Beats & Assign Routes

Supervisors build beat routes and assign outlets to each field executive via the admin console

02

GPS Check-In at Each Outlet

App verifies GPS location at arrival, no location match, no visit credit. Ghost visits eliminated

03

Execute Tasks & Capture Evidence

Complete surveys, upload shelf photos, log orders, record competitor data, all within the app

04

Data Syncs in Real Time

All activity flows to brand manager dashboards instantly, or queues offline and syncs on reconnect

05

Measure, Optimise, Scale

Coverage reports, compliance scores, and activation ROI feed decisions on where to invest and fix

Proven Results

What Brands Achieve After
Going Live on Loyltworks™

Documented outcomes from enterprise FOS and activation programs running on Loyltworks™ across FMCG, building materials, and consumer goods brands in India.

38%
Increase in actual outlet coverage vs. previously reported
After ghost-visit elimination via GPS check-in
41%
Improvement in merchandising planogram compliance
Within 90 days of activation program go-live
3.1×
Better ROI visibility on trade marketing activation spend/div>
Via sales correlation replacing manual estimates
8 wk
Average go-live time for enterprise FOS deployments
ncluding DMS integration, app branding, field onboarding
FAQ

What Trade Marketing Heads Ask Before Signing

Straight answers to the execution, integration, and ROI questions that come up in every evaluation conversation.

Talk to a Field Expert
How does LoyltWorks prevent fake GPS check-ins?
LoyltWorks uses multiple anti-spoofing layers: GPS location matching against registered outlet coordinates with a configurable radius (50–100m), device mock-location detection, and visit-time cross-validation against travel time from the previous check-in. Spoof attempts are flagged automatically and escalated to the supervisor. Historical spoof attempt reports are available for HR and compliance teams.
LoyltWorks is built offline-first. Field executives can complete all tasks, check-ins (GPS cached), surveys, photo captures, order logging, and DCR submission, without any internet connection. All data is stored locally on-device and automatically syncs to the server when connectivity is restored, with full timestamp integrity preserved. Critical for Tier 2/3 towns and rural India where 4G coverage is unreliable.
Field executives capture structured shelf photos using guided overlays within the app. These images are processed by LoyltWorks' AI engine, which checks: product facing count vs. planogram standard, brand visibility percentage, POSM presence and correct placement, and competitor intrusion. Each outlet visit receives a compliance score (0–100). Non-compliant visits are auto-flagged with specific issues, reducing manual review time by 80%+.
Yes. LoyltWorks supports multi-team and multi-vendor deployment, your internal field force, promotional activation agencies, and contracted ground teams can all be managed from the same platform with separate access levels, reporting structures, and compliance standards. Brands running hybrid internal + agency FOS programs use LoyltWorks as the single source of truth for all ground activity.
LoyltWorks integrates with your DMS (Bizom, SAP, custom) to pull outlet-level secondary sales data. The platform matches visit records, merchandising compliance scores, and activation event data to corresponding sales periods at the outlet level, showing the sales uplift at outlets that were visited vs. missed, and at outlets where compliance improved. The ROI dashboard updates weekly as DMS data flows in.
A national rollout covering 500+ field executives across 10+ states typically goes live in 8–10 weeks, including outlet universe upload, beat route configuration, DMS integration, app branding, and field team training. Pilot programs (1–2 states, single team) can go live in 4 weeks. LoyltWorks provides a dedicated implementation team and structured field onboarding including train-the-trainer modules.

Every Call Answered.
Every Member Supported.

See LoyItWorks call centre in action, live operations dashboard, multilingual demo, and a support architecture configured around your programme and member base.

Contact Our Team