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Wavin India Rewards
Trade & Plumber Loyalty Program Case Study

Wavin India launched its plumber loyalty program, “Wavin India Rewards,” to recognize and incentivize the efforts of plumbers who play a crucial role in product adoption. The program introduced a user-friendly mobile app that enabled plumbers to scan QR codes on product purchases, earn points, and redeem them for exciting rewards. With features like real-time points tracking, personalized notifications, and updates on new schemes, the initiative ensured continuous engagement. By creating a strong connection with its influencer base, Wavin India successfully built loyalty, encouraged repeat purchases, and strengthened its position in the competitive plumbing solutions market.


Plumber loyalty Program design

BUSINESS CHALLENGES

  • Difficulty in engaging and retaining influencers like plumbers, contractors, and civil engineers across India.
  • No structured system to reward influencers for recommending Wavin products.
  • Manual onboarding and verification process was time-consuming and error-prone.
  • Field sales teams lacked real-time access to information, reducing productivity and response speed.
  • Need for a scalable, flexible, and reliable platform to manage influencer relationships effectively.

THEIR ASK

Custom-design a plumber loyalty program that precisely rewards various class of influencers across different product categories and enable them to redeem their rewards for a range of gifts or cash. Another salient demand was that of an in-built E-Learning & Assessment solution to help influencers (plumbers, contractors and civil engineers) enrich themselves with latest knowledge on plumbing and sanitary technologies and products.

THE SOLUTION

Comprehensive Loyalty Solution Icon

Dealer-Retailer Validation

Dealers and retailers approve influencer claims to minimize spillage.

Seamless Experience

Manual Invoice Check

LWS contact center verifies and approves genuine invoices.

Real-Time Integration Icon

AI-Powered Verification

Intelligent algorithms authenticate claims with accuracy.

Targeted Engagement Icon

ecure Reward System

Transparent process ensuring fraud-free participation.


PROGRAM MANAGEMENT

The Wavin India Rewards plumber loyalty program was designed in such a way that Wavin sales teams and the dealer/retailer channels worked in tandem to make the program a success. Sales teams were given apps to review and monitor performance of their respective territories. They enrolled new influencers via the app, verified their claims, helped them redeem cash and gifts and complemented program management seamlessly. LWS program management and contact center teams worked closely with the Client and other stakeholders in growing, monitoring, course-correcting and guiding the program towards success leveraging their expertise in this field.

USER BASE/CURRENT PERFORMANCE

  • Thousands of claims verified and processed daily for smooth reward distribution.
  • Millions of loyalty points awarded since launch, showing strong engagement.
  • Thousands of successful cash and gift redemptions completed.
  • 5,000+ Learn & Earn interactions via videos and PDFs to boost knowledge.
  • Marked increase in sales directly driven by the program.

BUSINESS IMPACT

The Wavin India Rewards program successfully engaged over 100,000 plumbers, driving loyalty and boosting sales through a secure, transparent, and rewarding ecosystem. With features like real-time claim validation, multi-level approvals, and educational Learn & Earn modules, the program not only ensured genuine participation but also empowered plumbers with knowledge and incentives. The result was higher engagement, thousands of successful redemptions, and a significant impact on overall sales performance.

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