Partner Rewards by Redington
Partner Loyalty Program Case Study

Redington Gulf wanted to run a channel Partner loyalty program for its partner retailers in 5 countries in the MENA region. The purpose was to motivate them for increasing sales of Laptops, Mobiles and Accessories.

• The need was to improve and recognize staff performance of partner retailers
• Need to reward purchase of products from Redington Gulf as well as reward sale to customers
• A large employee database from over 5 different countries and over 5,000 partners posed a challenge in running the program and managing incentives
• To identify and maintain track of the number of sales orders among the staff -through a claim approval process

• Every time a partner, supervisor, or employee buys or sells a product as part of an ongoing promotion, he/she should receive points under Partner Rewards by Redington
• Partners must use the Partner Rewards App – downloaded from Play Store & App Store to activate their accounts
• Partners can add their supervisors and employees to the Partner rewards program to receive the benefits
• Order & Earn, Sell & Earn, and Learn & Earn are three ways to accrue points
• Then Partners can convert rewards into credit note (for buying Redington products) or digital vouchers that are redeemable at 150+ Brands including shopping malls, Fashion, Entertainment, Electronics, Spas, Restaurants, Online Shopping and much more

The Partner Rewards program was designed in such a way, that the Channel Partners and their Employees worked in tandem with Redington Gulf to make the program a great success. loyltworks Program Managers supported the entire program to be launched successfully in MENA region and hand-held the Partners and Employees in understanding and participating in the program. The program is a huge success in the markets they run and has given a fillip to Redington Gulf and their Partners performance immensely.

The partner rewards program by Redington Gulf is a benchmark program in the markets present. Redington is planning to extend this program to other countries in Asia Pacific and Africa regions as it is a proven program for sustaining channel loyalty and sales growth.