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BUSINESS CHALLENGES
Redington Gulf wanted to run a channel Partner loyalty program for its partner etailers in 5 countries in the MENA region. The purpose was to motivate them for increasing sales of Laptops, Mobiles and Accessories.
- The need was to improve and recognize staff performance of partner retailers
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Need to reward purchase of products from Redington Gulf as well as reward sale to customers
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A large employee database from over 5 different countries and over 5,000 partners posed a challenge in running the program and managing incentives
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To identify and maintain track of the number of sales orders among the staff -through a claim approval process
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THEIR ASK
- Every time a partner, supervisor, or employee buys or sells a product as part of an ongoing promotion, he/she should receive points under Partner Rewards by Redington
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Partners must use the Partner Rewards App – downloaded from Play Store & App Store to activate their accounts
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Partners can add their supervisors and employees to the Partner rewards program to receive the benefits
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Order & Earn, Sell & Earn, and Learn & Earn are three ways to accrue points
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Then Partners can convert rewards into credit note (for buying Redington products) or digital vouchers that are redeemable at 150+ Brands including shopping malls, Fashion, Entertainment, Electronics, Spas, Restaurants, Online Shopping and much more
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THE SOLUTION
A free app - Partner Rewards App was launched for partners. Just download the app, register and scan barcodes on products or upload the Barcode/IMEI/Serial numbers of products sold by them.
- In case there are no Barcodes/IMEI/Serial numbers available, they can upload Sales Information/Invoice by selecting the product sold and earn reward points for the same as per set standards by Redington
- They also earn points for learning about new products through demo videos. articles, writeups and technical content
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PROGRAM MANAGEMENT
The Partner Rewards program was designed in such a way, that the Channel Partners and their Employees worked in tandem with Redington Gulf to make the program a great success. Loyltwo3ks Program Managers supported the entire program to be launched successfully in MENA region and hand-held the Partners and Employees in understanding and participating in the program. The program is a huge success in the markets they run and has given a fillip to Redington Gulf and their Partners performance immensely.
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USER BASE/CURRENT PERFORMANCE
- 6 Countries
- 5000+ Employees in the program
- Over a million points awarded till now
- More than half a million points redeemed till now
- Marked sales growth in target countries
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BUSINESS IMPACT
The partner rewards program by Redington Gulf is a benchmark program in the markets present. Redington is planning to extend this program to other countries in Asia Pacific and Africa regions as it is a proven program for sustaining channel loyalty and sales growth.