Partner Loyalty Program

Partner Rewards by Redington

Established in 1993, Redington has traversed an eventful and exciting journey to evolve from very humble beginnings into the company they are today. The incredible journey has seen them emerge from one brand, one product category, and one market into a US $8.4 billion distribution and supply chain solutions provider to over 290+ international brands in IT and mobility spaces, serving 38 emerging markets.


    Redington Gulf wanted to run a channel Partner loyalty program for its partner etailers in 5 countries in the MENA region. The purpose was to motivate them for increasing sales of Laptops, Mobiles and Accessories.

    • The need was to improve and recognize staff performance of partner retailers
    • Need to reward purchase of products from Redington Gulf as well as reward sale to customers
    • A large employee database from over 5 different countries and over 5,000 partners posed a challenge in running the program and managing incentives
    • To identify and maintain track of the number of sales orders among the staff -through a claim approval process

    • Every time a partner, supervisor, or employee buys or sells a product as part of an ongoing promotion, he/she should receive points under Partner Rewards by Redington
    • Partners must use the Partner Rewards App – downloaded from Play Store & App Store to activate their accounts
    • Partners can add their supervisors and employees to the Partner rewards program to receive the benefits
    • Order & Earn, Sell & Earn, and Learn & Earn are three ways to accrue points
    • Then Partners can convert rewards into credit note (for buying Redington products) or digital vouchers that are redeemable at 150+ Brands including shopping malls, Fashion, Entertainment, Electronics, Spas, Restaurants, Online Shopping and much more

    A free app - Partner Rewards App was launched for partners. Just download the app, register and scan barcodes on products or upload the Barcode/IMEI/Serial numbers of products sold by them.

    • In case there are no Barcodes/IMEI/Serial numbers available, they can upload Sales Information/Invoice by selecting the product sold and earn reward points for the same as per set standards by Redington
    • They also earn points for learning about new products through demo videos. articles, writeups and technical content

    The Partner Rewards program was designed in such a way, that the Channel Partners and their Employees worked in tandem with Redington Gulf to make the program a great success. Loyltwo3ks Program Managers supported the entire program to be launched successfully in MENA region and hand-held the Partners and Employees in understanding and participating in the program. The program is a huge success in the markets they run and has given a fillip to Redington Gulf and their Partners performance immensely.


    • 6 Countries
    • 5000+ Employees in the program
    • Over a million points awarded till now
    • More than half a million points redeemed till now
    • Marked sales growth in target countries

    The partner rewards program by Redington Gulf is a benchmark program in the markets present. Redington is planning to extend this program to other countries in Asia Pacific and Africa regions as it is a proven program for sustaining channel loyalty and sales growth.