HRJ logo

Sambandh HRJ
Plumber Loyalty Program Case Study

The Sambandh loyalty program by HR Johnson was designed to engage and reward plumbers—the key enablers in product adoption and brand advocacy. Through a dedicated mobile application, plumbers could seamlessly register product purchases via QR codes, earn reward points, and redeem them for exciting gifts. The platform offered features like real-time points tracking, personalized notifications, and gamified challenges to keep participants motivated. By creating a direct communication channel and offering meaningful rewards, the program strengthened plumber relationships, enhanced brand loyalty, and drove consistent sales growth across markets.


Plumber loyalty Program design

BUSINESS CHALLENGES

The existing system for the plumber loyalty program faced several challenges:

  • Manual calculation of loyalty points and rewards redemption processes, leading to inefficiencies and errors.
  • Lack of a user-friendly mobile application for plumbers to easily track and redeem their points.
  • Complex registration and KYC verification processes, resulting in delays and incomplete registrations.
  • Limited reporting capabilities for tracking program performance and member activity.

THEIR ASK

HR Johnson approached loyltworks to redesign and develop a custom-built application for automating the calculation of loyalty points and the process of rewards redemption. They also required a user-friendly mobile application for plumbers. Another critical objective was to ensure seamless integration of the existing database into the new system. Additionally, they needed advanced reporting and dashboard features for improved program management and performance tracking.

THE SOLUTION

Comprehensive Loyalty Solution Icon

Feature-Rich Mobile App

QR code scanning, points tracking, gift catalog, redemption status, & reminders for plumbers.

Seamless Experience

Backend Dashboard

Graphical insights on registrations, purchases, points, and detailed redemption reports

Real-Time Integration Icon

Dynamic Reward Management

Real-time reward catalog updates and redemption status tracking.

Targeted Engagement Icon

Seamless Integration

Supports QR code printing and smooth database migration for efficient operations.

PROGRAM MANAGEMENT

Points in the bath division are calculated based on each product's subcategory, each with a unique point value. Color-coded coupons are included for easy identification. Plumbers report purchases via SMS, QR codes, or a mobile app. Territory mapping uses city-based logic, managed by call centers, dealers, or sales executives. Sales executive authorization for registration and redemption requests follows a multi-stage approval process.

A wallet system with limits facilitates redemption, and a dynamic reward catalog caters to plumbers, dealers, and sales executives. Role-based web applications provide access for sales executives, dealers, call center agents, and administrators to manage user creation, passwords, and transaction logs. QR codes are used for scratch cards, and advanced reporting with graphical dashboards tracks program performance. Integration with existing databases supports enhancements like dealer loyalty programs and secondary sales tracking.

USER BASE/CURRENT PERFORMANCE

  • Over 60,000 users in the program
  • Increased plumber registrations due to the user-friendly mobile app and streamlined processes.
  • Higher engagement and participation in the loyalty program.
  • Enhanced accuracy in loyalty points calculation and rewards redemption.
  • Improved tracking and reporting capabilities for better program management.

BUSINESS IMPACT

Automating points calculation and redemption has boosted operational efficiency by minimizing manual errors and workload. The new mobile app for plumbers has improved user experience, increasing satisfaction and engagement. Simplified registration and KYC processes have led to higher program participation and plumber registrations.

Advanced reporting and dashboards provide valuable insights into program performance, aiding decision-making. The platform's design supports future enhancements like dealer loyalty programs and secondary sales tracking, ensuring long-term scalability and adaptability.

Ready to Elevate Your Loyalty Program?

Connect with our loyalty experts today and turn your vision into reality.