Sales Incentive Program
Hoya Rewards Thai

• Hoya Vision faced challenges in building strong relationships between store managers/sales executives and end customers, which limited the growth of the Hoya lenses market.
• The absence of direct connections between store managers and customers hindered both market expansion and customer loyalty.
• There was a need for a system that could enhance engagement and drive growth by strengthening the relationship between store managers/sales executives and end customers.
• The lack of a structured way for individuals to earn rewards based on sales executive's sales led to missed opportunities for fostering loyalty and increasing sales.
• The program needed to evolve with market trends, incorporating features like exclusive promotions and personalized rewards to stay competitive.

Hoya Vision sought a solution with robust sales executive access control for claim submissions, linking executives to their store managers. They needed an automated reward allocation system and the ability to adjust points for sales returns. A configurable point expiry feature was also required to automate point debiting based on expiration settings. These features were essential for ensuring smooth operations, transparency, and a seamless experience for both store managers and sales executives.

• The loyalty program was redesigned to award points based on product quantity, addressing discrepancies in point allocation.
• Sales executives can now claim points for both single and multiple sales, improving the program’s accuracy.
• The system was updated to debit points for sales returns based on the quantity of products returned.
• An API integration with Hoya’s systems was implemented to validate store IDs and invoice dates.
• The integration ensures points are only awarded for valid sales, preventing fraudulent claims and enhancing program integrity.

• The program is structured around store managers, with sales executives linked to specific store managers and eligible to view promotions and submit claims based on product quantity.
• Store managers cannot submit claims but earn points from claims submitted by the executives associated with them.
• Each promotion is mapped to both the store manager and a specific sales executive segment, ensuring that only eligible members can participate.
• The system includes a point expiry configuration during promotion creation, automating the debiting of points when they expire.
• This structure ensures a seamless experience for both store managers and sales executives, fostering greater engagement and loyalty.

• Successfully enrolled more than 300 stores within a network of over 5,000 executives.
• Processed a substantial volume of claims, leading to the awarding of points.
• Achieved a high number of redemptions, reflecting strong customer participation.
• Enhanced engagement among both executives and store managers.

• Enhanced customer satisfaction and engagement through personalized rewards based on purchase quantities.
• Incentivized larger purchases by aligning rewards with purchase volume, driving increased sales.
• Reduced the risk of fraudulent claims with automated validation checks for store IDs and invoice dates.
• Streamlined operations and improved data accuracy, supporting more informed decision-making.
• Strengthened Hoya Vision’s competitive position by fostering customer loyalty and driving overall sales growth.