Rewards Loyalty Program
Goodpack


Goodpack Pte. Ltd., headquartered in Singapore, is a global leader in sustainable bulk packaging solutions, specializing in reusable intermediate bulk containers (IBCs). Serving industries such as chemicals, food and beverage, and automotive, etc., Goodpack’s IBCs support efficient transportation and storage, reducing environmental impact and operational costs. Goodpack enables better visibility and control across its customers’ supply chains through advanced tracking and management systems.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

  • Expanding globally to reach industries such as tire manufacturing, automotive, and chemicals, driving growth for sustainable packaging solutions.
  • Encouraging end-user recommendations to boost referrals, engagement, and trust in the brand.
  • Requiring a digital solution for real-time data access, enabling quick decisions and responsiveness to market needs.
  • Ensuring efficient relationships, referrals, and rewards management for seamless and successful program execution.

ask THEIR ASK

Goodpack requested a tailored loyalty program that rewards customers with points for return requests on various SKUs, redeemable for cash. The program needed to incorporate an in-app tutorial feature to guide users on container usage and program navigation, helping customers make the most of the platform for reward tracking and redemption.

ask THE SOLUTION

  1. Loyalty Program:
    • End users earn nominal points for container barcode scans or pickup file uploads, adding to their point balance over time.
    • Points from pickups are converted into redeemable points, and users earn additional points for each inbound request.
    • Points are deducted for returning damaged containers, encouraging users to handle containers carefully.
  2. A monthly report provides end users with a summary of their activity, redeemable point balance, and equivalent dollar value.
  3. When point balances reach a set threshold, users can redeem their points for cash, supporting financial flexibility and rewarding consistent engagement.
  4. An in-app tutorial offers step-by-step guidance for new and experienced users, ensuring they can navigate the app effectively and leverage all available features.
  5. Users can select from various scanning devices within the app, providing compatibility and choice based on individual needs and preferences.

ask PROGRAM MANAGEMENT

A dedicated team manages the program, collaborating with clients and stakeholders to ensure efficient operations. Tasks include providing user guidance, handling support tickets, monitoring the rewards program, analyzing data, addressing exceptions, and delivering regular reporting to maintain transparency and efficiency.

program USER BASE/CURRENT PERFORMANCE

  • Over 2,000+ active users, with continued growth.
  • More than 3.4 million points awarded to date.
  • Significant volume of return and inbound requests processed, demonstrating high engagement.
  • Increased program engagement, contributing to customer satisfaction and advocacy.

impactBUSINESS IMPACT

The loyalty program has bolstered Goodpack’s growth by enhancing customer satisfaction and advocacy. Increased return requests and positive engagement metrics illustrate the program’s success in encouraging responsible usage and incentivizing customer loyalty. Through streamlined access to rewards and real-time data, Goodpack has strengthened its industry standing and broadened its global customer base.