Retailer Loyalty Program
Fleetguard - Samriddhi


Fleetguard, a subsidiary of Cummins Inc., is a leading global provider of filtration solutions. Since its inception in 1958, Fleetguard has specialized in designing and manufacturing a comprehensive range of high-quality filters, coolants, and crankcase ventilation systems for various engine applications.

Known for its commitment to innovation and reliability, Fleetguard ensures the optimal performance and longevity of engines in industries such as automotive, industrial, and marine. With a strong focus on sustainability and customer satisfaction, Fleetguard continues to be a trusted partner, delivering products that protect engines and enhance operational efficiency worldwide.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

Fleetguard aimed to revolutionize the ordering process for its vast network of millions of retailers across India. Their vision was to create an app allowing retailers to place orders seamlessly. The challenge was to develop an intelligent ordering interface within the app and implement effective engagement strategies to ensure sustained involvement and loyalty among retailers.


ask THEIR ASK

Fleetguard sought to create a robust retailer app that:

  • Provides market analysis-based information for smart ordering.
  • Ensures doorstep delivery of Fleetguard products to eliminate traditional distributor visits.
  • Implements strategies for increased engagement.
  • Offers a rewards catalog with Fleetguard products that retailers can redeem using points for future purchases.
  • Builds a retailer loyalty program for sales executives to monitor orders and enable direct delivery by distributors.

These initiatives aimed to boost retailer orders consistently, fostering continued loyalty to the Fleetguard brand.


ask THE SOLUTION

To address these challenges, Loyltwo3ks collaborated closely with Fleetguard's ground retailers and sales team. The mobile application became a central tool for retailers to engage with the program, offering features such as:

  • Order Placement: Retailers could order Fleetguard products directly through the Retailer app.
  • Query Resolution: Retailers could raise issues directly through the app for quick resolution.
  • Transaction Tracking: Real-time updates on orders allowed retailers to track their transactions seamlessly.
  • Redemption Options: A wide variety of catalogs for point redemption enhanced the program's appeal.
  • Milestone Redemption: Retailers could redeem milestone rewards through the app, adding another layer of incentive.

ask PROGRAM MANAGEMENT

The Fleetguard retailer loyalty program was meticulously designed for Fleetguard sales teams to monitor ordering patterns and facilitate prompt doorstep deliveries through distributors. Loyltwo3ks (LWS) collaborated closely to oversee daily transactions and ensure active participation in ordering and redeeming points for catalog items. The LWS program management teams work closely with clients and other stakeholders to nurture, monitor, adjust, and guide the retailer loyalty program toward success.

program USER BASE/CURRENT PERFORMANCE

  • 62,000+ retailers successfully onboarded.
  • Over 5,88,000 orders placed by onboarded retailers.
  • More than 4,800 redemptions made by retailers.
  • High retailer participation and engagement.
  • Encourage higher order placement and increased redemptions.

impactBUSINESS IMPACT

The Fleetguard program has become a vital strategy for enhancing the sale of Fleetguard products. Its success with retailers has led Fleetguard to adopt similar strategies in new markets within India and expand the program’s reach. The Fleetguard program is set to significantly impact the growth of Fleetguard products across the country.