Fleetguard - Samriddhi logo

Fleetguard - Samriddhi
Retailer Loyalty Program Case Study

Fleetguard, a subsidiary of Cummins Inc., is a global leader in filtration solutions, renowned for its high-quality filters, coolants, and crankcase ventilation systems across automotive, industrial, and marine applications. To strengthen engagement with its retail partners, Fleetguard launched the Samruddhi Retailer Loyalty Program, designed to reward retailers for their continued support and sales performance. The program provides retailers with a seamless platform to earn points on purchases, track rewards, and redeem them for products or incentives, fostering stronger relationships and loyalty. By combining Fleetguard’s legacy of innovation and reliability with an engaging loyalty framework, the Samruddhi program enhances retailer motivation, drives consistent sales, and reinforces Fleetguard’s commitment to operational excellence and customer satisfaction.


Incentive loyalty program case study

BUSINESS CHALLENGES

Fleetguard aimed to revolutionize the ordering process for its vast network of millions of retailers across India. Their vision was to create an app allowing retailers to place orders seamlessly. The challenge was to develop an intelligent ordering interface within the app and implement effective engagement strategies to ensure sustained involvement and loyalty among retailers.


THEIR ASK

Fleetguard sought to create a robust retailer app that:

  • Provides market analysis-based information for smart ordering.
  • Ensures doorstep delivery of Fleetguard products to eliminate traditional distributor visits.
  • Implements strategies for increased engagement.
  • Offers a rewards catalog with Fleetguard products that retailers can redeem using points for future purchases.
  • Builds a retailer loyalty program for sales executives to monitor orders and enable direct delivery by distributors.

These initiatives aimed to boost retailer orders consistently, fostering continued loyalty to the Fleetguard brand.


THE SOLUTION

Comprehensive Loyalty Solution Icon

Order Placement

Retailers can directly place orders for Fleetguard products through the mobile app.

Seamless Experience

Query Resolution

The app allows retailers to raise and resolve issues quickly, ensuring smooth operations.

Real-Time Integration Icon

Transaction Tracking

Real-time updates keep retailers informed about their orders and transactions.

Targeted Engagement Icon

Reward Redemption

Retailers can redeem points from a variety of catalogs and milestone rewards, enhancing engagement and motivation.

PROGRAM MANAGEMENT

The Fleetguard retailer loyalty program was meticulously designed for Fleetguard sales teams to monitor ordering patterns and facilitate prompt doorstep deliveries through distributors. Loyltwo3ks (LWS) collaborated closely to oversee daily transactions and ensure active participation in ordering and redeeming points for catalog items. The LWS program management teams work closely with clients and other stakeholders to nurture, monitor, adjust, and guide the retailer loyalty program toward success.

USER BASE/CURRENT PERFORMANCE

  • Large number of retailers successfully onboarded across regions.
  • Significant volume of orders placed by participating retailers.
  • Active engagement in reward redemptions through the program.
  • Strong retailer participation, driving consistent order placement and program interaction.

BUSINESS IMPACT

The Fleetguard program has become a vital strategy for enhancing the sale of Fleetguard products. Its success with retailers has led Fleetguard to adopt similar strategies in new markets within India and expand the program’s reach. The Fleetguard program is set to significantly impact the growth of Fleetguard products across the country.

Ready to Elevate Your Loyalty Program?

Connect with our loyalty experts today and turn your vision into reality.