Mechanic Loyalty Program
Fleetguard - Humsafar


Fleetguard is a global leader in filtration solutions, dedicated to enhancing engine and equipment performance across diverse industries, including automotive, agriculture, and construction. Renowned for quality and reliability, Fleetguard offers an extensive range of filters, coolants, and fuel additives that boost efficiency and longevity. With a focus on innovation and sustainability, Fleetguard's advanced technologies ensure optimal operation and environmental care. Trusted worldwide, Fleetguard is committed to customer satisfaction and continuous advancements in filtration technology.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

Fleetguard faced a shortage of mechanics across India and wanted to automate the QR scanning process for automobile instruments, making it as easy as possible. The challenge was to develop an app with intelligent scanning capabilities and engagement mechanisms to ensure higher involvement and user retention. Additionally, Fleetguard aimed to reward mechanics for their scanning performance and loyalty with incentives that could be redeemed for future scans.


ask THEIR ASK

Fleetguard sought to develop a Mechanic app that:

  • Offers market analysis-based insights for QR code scanning, ensuring accurate scanning of Fleetguard products.
  • Allows mechanics to view available Fleetguard products, eliminating the need for traditional distributor visits.
  • Incorporates strategies to enhance user engagement.
  • Features a rewards catalog where mechanics can redeem points for catalog products.

ask THE SOLUTION

The Fleetguard Mechanic Loyalty Program played an essential role for mechanics, with the mobile application becoming a central tool for their engagement. The app offers several key features:

  • Product Catalogue: Mechanics can view the Fleetguard product catalog.
  • QR Scanning: Mechanics can scan the QR codes on Fleetguard products and check the real-time status of the scanned codes.
  • Redemption: Mechanics can redeem items from the catalog using their available points.

ask PROGRAM MANAGEMENT

The Fleetguard Mechanic Loyalty Program is tailored for mechanics, allowing them to earn points by scanning QR codes on Fleetguard products. These points are tracked and managed by the mechanics themselves. Mechanics can then redeem their accumulated points from an extensive rewards catalog, offering a range of valuable Fleetguard products. This program aims to incentivize mechanics, ensuring their continued engagement and loyalty to the Fleetguard brand.

program USER BASE/CURRENT PERFORMANCE

  • Over 100,000+ mechanics were successfully onboarded.
  • Mechanics made more than 21,000 redemptions.
  • Over 2000+ QR codes were scanned by mechanics.
  • Encourage higher numbers of QR code scans.
  • Increase participation in redemptions.

impactBUSINESS IMPACT

The Fleetguard program increased the involvement of mechanics who regularly scanned QR codes and earned points, leading to higher engagement. Its success with mechanics has led Fleetguard to adopt similar strategies in new markets within India and expand the program’s reach.