Fleetguard - Humsafar
Mechanic Loyalty Program Case Study

Fleetguard faced a shortage of mechanics across India and wanted to automate the QR scanning process for automobile instruments, making it as easy as possible. The challenge was to develop an app with intelligent scanning capabilities and engagement mechanisms to ensure higher involvement and user retention. Additionally, Fleetguard aimed to reward mechanics for their scanning performance and loyalty with incentives that could be redeemed for future scans.

Fleetguard sought to develop a Mechanic app that:

• Offers market analysis-based insights for QR code scanning, ensuring accurate scanning of Fleetguard products.
• Allows mechanics to view available Fleetguard products, eliminating the need for traditional distributor visits.
• Incorporates strategies to enhance user engagement.
• Features a rewards catalog where mechanics can redeem points for catalog products.

The Fleetguard Mechanic Loyalty Program is tailored for mechanics, allowing them to earn points by scanning QR codes on Fleetguard products. These points are tracked and managed by the mechanics themselves. Mechanics can then redeem their accumulated points from an extensive rewards catalog, offering a range of valuable Fleetguard products. This program aims to incentivize mechanics, ensuring their continued engagement and loyalty to the Fleetguard brand.

The Fleetguard Humsafar program delivered a measurable business impact by significantly increasing mechanic engagement through regular QR code scanning and reward-based participation. This not only strengthened loyalty among mechanics but also drove consistent adoption of Fleetguard products. The success of the program inspired Fleetguard to replicate similar strategies in new markets across India, expanding its reach and creating a scalable model for sustained growth.