Fleetguard is a global leader in filtration solutions, dedicated to enhancing engine and equipment performance across diverse industries, including automotive, agriculture, and construction. Renowned for quality and reliability, Fleetguard offers an extensive range of filters, coolants, and fuel additives that boost efficiency and longevity. With a focus on innovation and sustainability, Fleetguard's advanced technologies ensure optimal operation and environmental care. Trusted worldwide, Fleetguard is committed to customer satisfaction and continuous advancements in filtration technology.
Fleetguard faced a shortage of mechanics across India and wanted to automate the QR scanning process for automobile instruments, making it as easy as possible. The challenge was to develop an app with intelligent scanning capabilities and engagement mechanisms to ensure higher involvement and user retention. Additionally, Fleetguard aimed to reward mechanics for their scanning performance and loyalty with incentives that could be redeemed for future scans.
Fleetguard sought to develop a Mechanic app that:
The Fleetguard Mechanic Loyalty Program played an essential role for mechanics, with the mobile application becoming a central tool for their engagement. The app offers several key features:
The Fleetguard Mechanic Loyalty Program is tailored for mechanics, allowing them to earn points by scanning QR codes on Fleetguard products. These points are tracked and managed by the mechanics themselves. Mechanics can then redeem their accumulated points from an extensive rewards catalog, offering a range of valuable Fleetguard products. This program aims to incentivize mechanics, ensuring their continued engagement and loyalty to the Fleetguard brand.
The Fleetguard program increased the involvement of mechanics who regularly scanned QR codes and earned points, leading to higher engagement. Its success with mechanics has led Fleetguard to adopt similar strategies in new markets within India and expand the program’s reach.