Fabricators Rewards Loyalty Program
Eurobond


Eurobond, the flagship company of Euro Panel Products Limited, is a global leader in manufacturing and supplying Aluminium Composite Panels (ACP). With over 19 years of experience, Eurobond operates from its headquarters in Mumbai and runs a state-of-the-art production facility in Umbergaon.

The company produces an impressive 20,000 sq.m. of ACP daily. Known for its focus on high-quality standards, Eurobond uses advanced machinery, rigorous quality checks, and top-grade materials like Alloy 3003 to ensure strength, durability, and ease of maintenance in its ACP products. These standards have helped the company solidify its position as a market leader in aluminium fabrication and exterior wall cladding materials.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

  • Engaging and retaining fabricators was a major challenge for Eurobond.
  • Fabricators are key to Eurobond's success, driving product usage and recommendations.
  • Onboarding and consistent participation in the loyalty program proved difficult.
  • Eurobond needed a solution to build long-term relationships with fabricators.
  • Ensure fabricators consistently choose Eurobond over competitors.

ask THEIR ASK

  • Eurobond aimed to create a tailored loyalty program to prioritize their products.
  • Foster brand loyalty by motivating fabricators to choose Eurobond repeatedly.
  • The program needed to be simple yet impactful for easy adoption.
  • Tangible rewards were essential to keep fabricators engaged and loyal.

ask THE SOLUTION

To address these challenges, the Eurobond Rewards Program was created. The solution was designed with a user-centric approach to drive engagement and retention among fabricators. Key features of the solution include:

  • QR Code Scanning for Points: Fabricators earn reward points by scanning a QR code on Eurobond aluminum sheets. This real-time point accrual encourages regular interaction with Eurobond products.
  • Flexible Redemption Options: Fabricators can redeem points for a variety of rewards, including items from an online catalogue, e-vouchers, or even direct bank transfers. This flexibility enhances the program’s appeal, offering practical benefits that resonate with fabricators’ needs.
  • User Support via App: Fabricators can use the Eurobond Rewards app to check their points balance, redeem rewards, or resolve queries. The app offers a hassle-free experience, backed by 24/7 customer support through a simple missed call system.

The platform’s seamless design ensures that fabricators find it easy to participate, earn rewards, and stay loyal to the brand.


ask PROGRAM MANAGEMENT

The Eurobond Rewards Program is meticulously managed to ensure smooth operations and engagement. The onboarding process is designed to be simple, allowing fabricators to quickly sign up and start earning points. Continuous communication through the app and customer support ensures that fabricators remain engaged and that any issues are promptly resolved. The rewards catalogue is updated regularly to keep the offerings fresh and appealing. The program is regularly monitored and adjusted based on feedback from users to improve the overall experience.

program USER BASE/CURRENT PERFORMANCE

  • 7,000+ fabricators onboarded, with daily new users.
  • QR code scanning drives consistent participation.
  • The Rewards app boosts engagement and offers customer support.
  • Ensures strong brand connection and loyalty.

impactBUSINESS IMPACT

The Eurobond Fabricators Rewards Program has led to a marked improvement in fabricator engagement and loyalty. The ease of earning points through QR code scanning has resulted in increased participation, leading to a surge in product advocacy. This increased interaction has had a direct impact on sales, with more fabricators consistently choosing Eurobond products over competing brands.

Additionally, the rewards program has helped strengthen relationships between Eurobond and its fabricators, fostering a sense of loyalty that goes beyond simple transactions. The success of the program has not only boosted sales but also reinforced Eurobond’s market position as a trusted leader in the ACP industry.