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Eurobond
Fabricators Rewards Loyalty Program Case Study

Eurobond, the flagship company of Euro Panel Products Limited, is a global leader in manufacturing and supplying Aluminium Composite Panels (ACP). With over 19 years of experience, Eurobond operates from its headquarters in Mumbai and runs a state-of-the-art production facility in Umbergaon. The company produces an impressive 20,000 sq.m. of ACP daily. Known for its focus on high-quality standards, Eurobond uses advanced machinery, rigorous quality checks, and top-grade materials like Alloy 3003 to ensure strength, durability, and ease of maintenance in its ACP products. These standards have helped the company solidify its position as a market leader in aluminium fabrication and exterior wall cladding materials.


Incentive loyalty program case study

BUSINESS CHALLENGES

  • Engaging and retaining fabricators was a major challenge for Eurobond.
  • Fabricators are key to Eurobond's success, driving product usage and recommendations.
  • Onboarding and consistent participation in the loyalty program proved difficult.
  • Eurobond needed a solution to build long-term relationships with fabricators.
  • Ensure fabricators consistently choose Eurobond over competitors.

THEIR ASK

  • Eurobond aimed to create a tailored loyalty program to prioritize their products.
  • Foster brand loyalty by motivating fabricators to choose Eurobond repeatedly.
  • The program needed to be simple yet impactful for easy adoption.
  • Tangible rewards were essential to keep fabricators engaged and loyal.

THE SOLUTION

Comprehensive Loyalty Solution Icon

QR Code Scanning

Fabricators earn points by scanning QR codes on Eurobond aluminum sheets, encouraging regular engagement.

Seamless Experience

Flexible Redemption

Points can be redeemed for rewards from an online catalog, e-vouchers, or direct bank transfers, offering practical benefits.

Real-Time Integration Icon

User Support

The app allows fabricators to check points, redeem rewards, and resolve queries easily, supported by 24/7 customer assistance.

Targeted Engagement Icon

Seamless Participation

The platform’s user-friendly design ensures smooth engagement, helping fabricators stay loyal to the brand.

PROGRAM MANAGEMENT

The Eurobond Rewards Program is meticulously managed to ensure smooth operations and engagement. The onboarding process is designed to be simple, allowing fabricators to quickly sign up and start earning points. Continuous communication through the app and customer support ensures that fabricators remain engaged and that any issues are promptly resolved. The rewards catalogue is updated regularly to keep the offerings fresh and appealing. The program is regularly monitored and adjusted based on feedback from users to improve the overall experience.

USER BASE/CURRENT PERFORMANCE

  • 10,000+ fabricators onboarded, with daily new users.
  • QR code scanning drives consistent participation.
  • The Rewards app boosts engagement and offers customer support.
  • Ensures strong brand connection and loyalty.

BUSINESS IMPACT

The Eurobond Fabricators Rewards Program has led to a marked improvement in fabricator engagement and loyalty. The ease of earning points through QR code scanning has resulted in increased participation, leading to a surge in product advocacy. This increased interaction has had a direct impact on sales, with more fabricators consistently choosing Eurobond products over competing brands.

Additionally, the rewards program has helped strengthen relationships between Eurobond and its fabricators, fostering a sense of loyalty that goes beyond simple transactions. The success of the program has not only boosted sales but also reinforced Eurobond’s market position as a trusted leader in the ACP industry.

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