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Essilor
Incentive Program Case Study

Essilor, a global leader in prescription lenses with a legacy of innovation, introduced an incentive program aimed at rewarding and motivating its key partners. Designed to strengthen engagement, the program incentivizes sales performance and fosters long-term loyalty among stakeholders. By aligning with Essilor’s mission of protecting and enhancing vision worldwide, the initiative not only boosts partner motivation but also reinforces the brand’s commitment to excellence in eye care.

Incentive program case study

BUSINESS CHALLENGES

  • Essilor Middle East wanted to reward its retail partner’s employees for taking up and delivering on higher sales targets
  • Rewarding employees based on their selling of specific products was a challenge
  • Recognizing and keeping the count of sales orders and maintaining incentive details of each employee was a major challenge as there was a huge employee database and capturing each member data as to how they were rewarded was a challenge

THEIR ASK

  • Design a unique promotion-based incentive program for which employees will earn “Credits” (Cash points) every time they sell a product as part of an ongoing promotion
  • Employees should be able to register for free, choose between personal (1 user per account) and shared account (1 account per store)
  • Claiming their rewards should be very easy
  • Employee should be able to convert e-gift into digital vouchers that are redeemable at 150+ Brands including shopping malls, Fashion, Entertainment, Electronics, Spas, Restaurants, Online Shopping and much more

THE SOLUTION

Comprehensive Loyalty Solution Icon

Easy Registration & Access

Employees can register through a microsite or mobile app, log in to view points, browse the redemption catalog, and submit e-gift requests.

Seamless Experience

Seamless Verification

Country admins can verify employee profiles and approve or reject sales details and e-gift claims.

Real-Time Integration Icon

Flexible Promotions

Ability to create and run multiple promotions simultaneously based on criteria like transaction amount, product type, quantity, or behavior.

Targeted Engagement Icon

Simple Claim Process

Employees declare products, upload authenticity card images, and submit with a single click for validation.


PROGRAM MANAGEMENT

The Essilor incentive program was designed in such a way, that the Essilor employees’ channels worked in tandem to make the program a great success. Sales teams were given apps to review and monitor their territory performance. They enrolled new influencers via the App, verified their claims, helped them redeem cash and gifts and supported the entire incentive program for its success. LWS program management and contact centre teams work closely with the client and other stakeholders in growing, monitoring, course-correcting, and guiding the program towards success.

USER BASE/CURRENT PERFORMANCE

  • Operations in 7 countries
  • 5000+ Employees in the program
  • 5 million plus points awarded till now
  • 4 million plus points redeemed till now
  • 86% active members

BUSINESS IMPACT

The my Essilor rewards program has made a significant dent in the market share of other eye care brands across Middle East. This incentive program is poised to contribute to the growth of Essilor continuously and keep Essilor on top of mind of customers, and rewarding the channel partners suitably.

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