Detailer Loyalty Program
Turtle Wax


Turtle Wax is America’s favorite car care brand for 75 years and is the No. 1 selling brand in spray wax, car wash, compounds, headlight restoration and many other innovative products. With product distribution in more than 120 countries, the Turtle Wax brand resonates around the globe.

Turtle Wax has introduced the “ShinewithTurtleWax” a Detailer loyalty program designed exclusively for car detailers in India. An ode to their eye for superior detailing and pushing the boundaries for car care.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

Turtle Wax, though a leader in the car care segment in India, has tough competition from many other brands offering similar products / services. They needed a well-designed loyalty program for their car detailers, who are their influencers and reward them for promoting Turtle Wax products


ask THEIR ASK

Design a Detailer loyalty program that rewards influencers (detailer) for purchasing and using Turtle Wax products on their clients’ cars. Earn points across different product types and categories, enable them to redeem their rewards for exciting gifts and Turtle Wax merchandise / products.


ask THE SOLUTION

Loyltwo3ks (LWS) designed the‘#ShinewithTurtleWax’ detailer loyalty program to recognise car detailers and reward them appropriately for their continued patronage of Turtle Wax products. For every Turtle Wax product you buy, you will be rewarded with Shine Points, which you can exchange for your favourite gift products, brand vouchers or Turtle Wax products.


ask PROGRAM MANAGEMENT

The ‘#ShinewithTurtleWax’ detailer loyalty program was designed in such a way, that their sales teams and the LWS teams worked in tandem to make the program a great success. Sales teams were given apps to review and monitor their market performance. They can enroll new influencers via the App, verified their claims, helped them redeem gifts / TW products and supported the entire program for its success. LWS program management and contact centre teams work closely with the client and other stakeholders in growing, monitoring, course-correcting and guiding the program towards success.

program USER BASE/CURRENT PERFORMANCE

  • 5000+ Influencer members and growing
  • Thousands of claims processed everyday
  • Over 5 lacs worth of points awarded till now
  • Hundreds of gifts redeemed till now
  • Marked increase in consumption of Turtle Wax products with car detailers

impactBUSINESS IMPACT

The ‘#ShinewithTurtleWax’ detailer loyalty program has increased the Turtle Wax product consumption by car detailers and end customers. This detailer loyalty program is poised to contribute to the growth of Turtle Wax products across categories/markets and make Turtle Wax the most preferred car care brand in India.