BUSINESS CHALLENGES

Turtle Wax, though a leader in the car care segment in India, has tough competition from many other brands offering similar products / services. They needed a well-designed loyalty program for their car detailers, who are their influencers and reward them for promoting Turtle Wax products

THEIR ASK

Design a loyalty program that rewards influencers for purchasing and using Turtle Wax products on their clients’ cars. Earn points across different product types and categories, enable them to redeem their rewards for exciting gifts and Turtle Wax merchandise / products.

THE SOLUTION

Loyltwo3ks (LWS) designed the‘#ShinewithTurtleWax’ program to recognise car detailers and reward them appropriately for their continued patronage of Turtle Wax products. For every Turtle Wax product you buy, you will be rewarded with Shine Points, which you can exchange for your favourite gift products, brand vouchers or Turtle Wax products.

PROGRAM MANAGEMENT

The ‘#ShinewithTurtleWax’ program was designed in such a way, that their sales teams and the LWS teams worked in tandem to make the program a great success. Sales teams were given apps to review and monitor their market performance. They can enroll new influencers via the App, verified their claims, helped them redeem gifts / TW products and supported the entire program for its success. LWS program management and contact centre teams work closely with the client and other stakeholders in growing, monitoring, course-correcting and guiding the program towards success.

USER BASE/CURRENT PERFORMANCE

• 5000+ Influencer members and growing
• Thousands of claims processed everyday
• Over 5 lacs worth of points awarded till now
• Hundreds of gifts redeemed till now
• Marked increase in consumption of Turtle Wax products with car detailers

BUSINESS IMPACT

The ‘#ShinewithTurtleWax’ program has increased the Turtle Wax product consumption by car detailers and end customers. This loyalty program is poised to contribute to the growth of Turtle Wax products across categories/markets and make Turtle Wax the most preferred car care brand in India.