Understanding customer behaviour and their persona, is at the core of our customer
engagement strategy and loyalty program design. Using a combination of customer data
analysis and insights, we help brands deliver a relevant and result oriented loyalty
program. Our customised loyalty program is segmented for different customer demographics and
Our powerful loyalty customer analytics brings together customer interactions, transactions and behavioral analysis across various online and offline touchpoints including POS, emails, CRM, social media, web (including E-commerce).
Customer segmentation based on loyalty helps in enriching programs by breaking them down into
different groups. These have distinct qualities built around gender, geographies, purchase
spending habits and other critical behaviours.
Understanding customers makes their targeting more precise. It helps us create niche loyalty programs that not only drives engagement, but promotes up-sell and cross-sell by delivering omni-channel relevancy.
Loyalty program analysis helps in achieving brand objectives. These may be increased sales, customer retention and even brand reputation. By optimising program deliverables, we can work with your team and assess the possible ROI for your program and make necessary interventions in its application.
Loyltwo3ks - L.1 framework provides real-time measure of sales, and incremental growth based upon well defined KPIs. It helps in constantly measuring gains against costs, attributed to establish & track program performance.
With customer loyalty and retention being one of the key metrics of any loyalty program, ensuring their continued patronage of your business is a key priority. Whether it is B2B or B2C, Loyltywo3ks loyalty programs are designed to constantly provide business analysis, insights with integrated CRM platforms, for realtime updation of customer information and communication. With this information, we are able to tailor products and services, gather intelligent data points and delight customers with gifts and rewards that are best suited to their needs.
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