How RelWood™ Drive Carpenter Engagement with the Relwood Vriddhi Loyalty Program?

Reliance RelWood™, developed by Reliance Petrochemicals using advanced PTF technology, is a next-generation material that blends natural fibers and polymers to replicate the authentic aesthetics of wood—without its limitations. Engineered for superior resistance to water, sunlight, wind, and cold, RelWood™ is ideal for decking, flooring, paneling, and furniture applications.

With a 100% wood-free composition and VOC emission-free production, RelWood™ reinforces sustainability while delivering high performance. To strengthen its market presence and deepen engagement with key trade influencers, the brand launched the Relwood Vriddhi Loyalty Program for carpenters and store managers..

RelWood™ sought a structured, technology-driven loyalty ecosystem to streamline influencer engagement and automate incentive management. The brand required a user-friendly mobile application for carpenters and store managers, automated point tracking through QR scans, seamless reward redemption, and advanced dashboards for real-time reporting and program visibility.

Loyltworks designed and deployed the Relwood Vriddhi Loyalty Program, a digital-first incentive ecosystem focused on simplicity, transparency, and long-term engagement. The mobile application enabled seamless onboarding, allowing carpenters and store managers to register easily and begin earning points by scanning product QR codes. Real-time tracking ensured participants could monitor their progress instantly.

Flexible reward redemption options, including e-vouchers, direct cash transfers, and exclusive merchandise, enhanced motivation. A built-in “Refer & Earn” feature further expanded the influencer network by rewarding members for inviting peers. The platform integrated advanced analytics, enabling program administrators to track participation trends, purchase patterns, and reward utilization.

The Relwood Vriddhi Loyalty Program was executed with a phased rollout to ensure adoption across key regions. On-ground awareness campaigns supported digital onboarding, ensuring carpenters and store managers understood the program benefits.

The QR-based validation system ensured accurate product tracking and minimized manual errors. Automated point calculations reduced administrative overhead while enhancing transparency. Continuous engagement through push notifications, milestone rewards, and targeted campaigns kept participants motivated. Regular performance monitoring ensured scalability and alignment with business objectives.

• Rapidly growing network of carpenters and store managers across regions
• Daily QR code scans driving consistent participation
• High app engagement due to real-time point tracking
• Increased preference for RelWood™ among influencers
• Sustained program participation driven by diverse rewards

• Strengthened influencer engagement and brand advocacy
• Measurable increase in repeat purchases
• Improved visibility into influencer-driven sales performance
• Higher brand recall through structured rewards ecosystem
• Enhanced trust and long-term loyalty among carpenters and store managers

Sales performance improves when incentives are transparent, automated, and directly linked to measurable outcomes. By aligning quantity-based rewards with fraud-proof validation and hierarchical engagement, Hoya created a scalable incentive structure that motivated frontline influencers and strengthened retail performance.

Loyltworks is a leading B2B loyalty and engagement platform that helps brands design and manage structured, behavior-driven reward ecosystems for channel partners and trade influencers. By combining intuitive digital platforms, advanced analytics, and scalable program management, Loyltworks enables brands to build measurable engagement, drive repeat sales, and create long-term business growth.