How Did Almarai Strengthen Retailer Loyalty with the Almarai Pro Rewards Program?

Founded in 1977, Almarai is Saudi Arabia’s largest food and beverage company and the world’s largest vertically integrated dairy business. With a diversified portfolio spanning dairy, juices, bakery, poultry, and more, Almarai serves millions of consumers across the Middle East and beyond.

Operating across 45+ countries and partnering with over 45,000 retail stores, Almarai continuously invests in strengthening relationships with its retail network. To enhance engagement, drive incremental revenue, and build long-term retailer loyalty, the company launched Almarai Pro Rewards—a structured, scalable retailer loyalty program.

Almarai sought a scalable and technology-driven loyalty solution capable of operating seamlessly across multiple geographies while delivering a superior retailer experience. The brand required a platform that could automate reward calculations, integrate in real time with existing systems, enable personalized engagement, and incentivize incremental revenue growth. The objective was to enhance retailer retention while driving measurable business impact.

Loyltworks designed and implemented a comprehensive, custom-branded loyalty ecosystem for Almarai Pro Rewards, combining a mobile app and web interface for omnichannel accessibility. The platform incorporated a powerful loyalty engine, bonus rule engine, and redemption engine to automate revenue-based reward calculations. Real-time system integration ensured instant tracking of purchases and transparent reward visibility for retailers.

A personalized communication module enabled Almarai to send targeted promotions, milestone notifications, and performance updates, increasing engagement. The seamless earning and redemption process ensured retailers could easily participate, monitor progress, and redeem rewards without friction.

The program was rolled out with structured revenue-based mechanics to drive incremental growth. Monthly revenue performance was tracked against a defined baseline, ensuring fair and consistent reward calculations. Quarterly payouts were distributed based on monthly revenue growth, excluding redeemed rewards and returns, ensuring transparency. Retailers were required to meet defined revenue thresholds within a set period to qualify for incentives, motivating consistent purchasing behavior.

• 45,000+ retail partners across multiple countries
• Revenue thresholds increased active participation
• Quarterly payouts encouraged consistent repeat purchases
• Incremental incentive structure drove higher retailer spending
• Flexible redemption strengthened ongoing engagement

• Increased retailer engagement and retention
• Measurable growth in incremental revenue
• Improved visibility into retailer performance and purchase behavior
• Stronger brand affinity among retail partners
• Scalable loyalty framework supporting multi-country operations

Retailers respond strongly to structured, transparent, and performance-linked incentives. By aligning rewards with incremental revenue growth and providing real-time visibility into earnings, Almarai successfully transformed transactional retailer relationships into long-term partnerships. A well-integrated, digital-first loyalty ecosystem proved essential for driving both engagement and measurable business outcomes at scale.

Loyltworks is a leading B2B loyalty and engagement platform that enables brands to design, launch, and manage scalable loyalty programs for retailers, distributors, dealers, and channel partners. With advanced rule engines, real-time integrations, and powerful analytics, Loyltworks helps organizations drive measurable engagement, increase repeat purchases, and build sustainable business growth across geographies.