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BUSINESS CHALLENGES
There are quite a few competitor brands in the ply and veneer industry and they offer
products that vary in quality, pricing and other parameters. Century wanted to garner a
bigger market share in select markets across India, and the best option was to reward
influencers for choosing Century Ply for their projects. With contractors being key
influencers for customer purchase decisions, research showed that a carefully designed
loyalty program can make contractors loyal to Century Ply brands, helping them earn gifts,
vouchers and dream products every time they buy.
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THEIR ASK
Design a loyalty program that promised contractors exciting offers and products, which could
be tailored to be redeemed against their loyalty points.
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PROGRAM DETAILS
Contractors can download the Century Pro App, earn points by scanning QR codes placed on the
product purchased on behalf of their clients / customers. Points can be redeemed for a choice
of loyalty including interesting products, e-vouchers and dream gifts.
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FINAL SOLUTION DETAILS
Loyltwo3ks designed a loyalty program that integrates with the client’s Sales ERP. This
features a front-end mobile app for influencers, sales team and an integrated merchant panel
backend console for the admin.
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USER BASE
45,000 and growing
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BUSINESS IMPACT
- The brand observed a marked difference in sales growth in all markets introduced to the loyalty program
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Firstly, there was higher average sales per influencer. Secondly, satisfied members referred
more friends to the program, thus increasing the member count to 45,000 plus in 2 years since
inception
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Contractors continue to be loyal to Century Ply and generate higher value
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CenturyPro Club has become one of India’s most successfully managed B2B loyalty program
