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BUSINESS CHALLENGES
There are quite a few competitor brands in the ply and veneer industry and they offer products that vary in quality, pricing and other parameters. Century wanted to garner a bigger market share in select markets across India, and the best option was to reward influencers for choosing Century Ply for their projects. With Contractor / Architects being key influencers for customer purchase decisions, research showed that a carefully designed loyalty program can make contractors loyal to Century Ply brands, helping them earn gifts, vouchers and dream products every time they buy.
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THEIR ASK
Design a contractor loyalty program that promised contractors / Architects exciting offers and products, which could be tailored to be redeemed against their loyalty points.
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CONTRACTOR LOYALTY PROGRAM DETAILS
Contractors can download the Century Pro App, earn points by scanning QR codes placed on the
product purchased on behalf of their clients / customers. Points can be redeemed for a choice
of loyalty including interesting products, e-vouchers and dream gifts.
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FINAL SOLUTION DETAILS
Loyltwo3ks designed a contractor loyalty program that integrates with the client’s Sales ERP. This features a front-end mobile app for influencers, sales team and an integrated merchant panel backend console for the admin.
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USER BASE
45,000 and growing
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BUSINESS IMPACT
- The brand observed a marked difference in sales growth in all markets introduced to the contractor loyalty program
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Firstly, there was higher average sales per influencer. Secondly, satisfied members referred
more friends to the program, thus increasing the member count to 45,000 plus in 2 years since
inception
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Contractors continue to be loyal to Century Ply and generate higher value
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CenturyPro Club has become one of India’s most successfully managed B2B contractor loyalty program
