India’s Largest Contractor Loyalty Program
CenturyProClub


Century Ply is a manufacturer & exporter of plywood and veneers. Their main target audience of influencers include contractors who interact and work with architects and interior designers. They also work directly with customers in designing interiors, furniture and other products.


carpenter and contractor loyalty program
Carpenter loyalty program case study

challenge-alt BUSINESS CHALLENGES

There are quite a few competitor brands in the ply and veneer industry and they offer products that vary in quality, pricing and other parameters. Century wanted to garner a bigger market share in select markets across India, and the best option was to reward influencers for choosing Century Ply for their projects. With Contractor / Architects being key influencers for customer purchase decisions, research showed that a carefully designed loyalty program can make contractors loyal to Century Ply brands, helping them earn gifts, vouchers and dream products every time they buy.

ask THEIR ASK

Design a contractor loyalty program that promised contractors / Architects exciting offers and products, which could be tailored to be redeemed against their loyalty points.

programPROGRAM DETAILS

Contractors can download the Century Pro App, earn points by scanning QR codes placed on the product purchased on behalf of their clients / customers. Points can be redeemed for a choice of loyalty including interesting products, e-vouchers and dream gifts.

solution THE SOLUTION DETAILS

Loyltwo3ks designed a contractor loyalty program that integrates with the client’s Sales ERP. This features a front-end mobile app for influencers, sales team and an integrated merchant panel backend console for the admin.

program USER BASE/CURRENT PERFORMANCE

  • Over 110K active influencers in the program

impactBUSINESS IMPACT

  • The brand observed a marked difference in sales growth in all markets introduced to the contractor loyalty program
  • Firstly, there was higher average sales per influencer. Secondly, satisfied members referred more friends to the program, thus increasing the member count to 45,000 plus in 2 years since inception
  • Contractors continue to be loyal to Century Ply and generate higher value
  • CenturyPro Club has become one of India’s most successfully managed B2B contractor loyalty program