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CenturyProClub
India’s Largest Contractor Loyalty Program

Century Ply launched a contractor loyalty program to strengthen relationships with its key influencers—contractors who play a pivotal role in recommending and implementing interior solutions. The program was designed to reward loyalty through an easy-to-use digital platform where contractors could earn points for purchases, track rewards in real time, and access exclusive benefits. By integrating features like tier-based recognition, targeted offers, and gamified challenges, the initiative not only boosted engagement but also reinforced brand preference among contractors, driving long-term business growth.


Carpenter loyalty program case study

BUSINESS CHALLENGES

There are quite a few competitor brands in the ply and veneer industry and they offer products that vary in quality, pricing and other parameters. Century wanted to garner a bigger market share in select markets across India, and the best option was to reward influencers for choosing Century Ply for their projects. With Contractor / Architects being key influencers for customer purchase decisions, research showed that a carefully designed loyalty program can make contractors loyal to Century Ply brands, helping them earn gifts, vouchers and dream products every time they buy.

THEIR ASK

Design a contractor loyalty program that promised contractors / Architects exciting offers and products, which could be tailored to be redeemed against their loyalty points.

PROGRAM DETAILS

Contractors can download the Century Pro App, earn points by scanning QR codes placed on the product purchased on behalf of their clients / customers. Points can be redeemed for a choice of loyalty including interesting products, e-vouchers and dream gifts.

THE SOLUTION

Cloyalty Integration

ERP Integration

Seamlessly connected with Century Ply’s Sales ERP for smooth data flow and operations.

influencer loyalty app

Mobile App for Influencers

Easy access for contractors and sales teams to track points, rewards, and engagement

loyalty admin panel

Admin Control Panel

Integrated merchant backend for efficient program management and monitoring

Streamlined User Experience

Streamlined User Experience

Unified platform ensuring transparency and real-time updates for all stakeholders

USER BASE/CURRENT PERFORMANCE

  • 110,000 active contractors enrolled across multiple regions.
  • Consistent app usage for point tracking, redemption, and scheme participation.
  • Significant increase in new sign-ups month-over-month since launch.
  • Large volume of rewards redeemed, reflecting strong program adoption.
  • Noticeable contribution to repeat purchases and brand preference among contractors.

BUSINESS IMPACT

  • Strengthened brand–contractor relationships, creating a loyal influencer network that consistently promotes Century Ply products.
  • Generated measurable sales growth driven by loyalty-based incentives and tiered engagement strategies.
  • Delivered actionable business insights through advanced analytics on purchases, reward trends, and contractor behavior.
  • Improved efficiency in program operations with seamless ERP integration and automated workflows.
  • Increased brand visibility and preference by making contractors active advocates in the interior and construction ecosystem.

Ready to Elevate Your Loyalty Program?

Connect with our loyalty experts today and turn your vision into reality.