We believe that great loyalty programs don’t begin with technology; they begin with empathy. That’s why every engagement starts with listening deeply, understanding the business context, and tailoring a solution that fits both the brand’s goals and the realities on the ground.
One of our favourite examples of this approach comes from a leading Indian pipes & fittings brand that’s widely recognized in the construction and plumbing ecosystem. While their products were well-regarded, the brand struggled to build meaningful connections across its distribution and influencer networks.
When the brand’s marketing team reached out to us, they weren’t looking for just another loyalty program. They came with a deeper concern, one that was affecting business at its core. “We have no visibility into secondary sales. We don’t know who our distributors are selling to. The market is cutthroat, plumbers and retailers switch brands all the time. We have no relationship with the very people influencing product choices. And once our stock leaves the warehouse, we’re flying blind.”
This wasn’t just a gap in data, it was a gap in connection. Retailer loyalty was inconsistent, plumber engagement was non-existent, and distributor relationships were purely transactional. The brand was missing out on critical insights and opportunities to build long-term loyalty across its entire channel.
That conversation marked the beginning of a bold, collaborative journey. We started by immersing ourselves in their ecosystem, gaining a deep understanding of supply chain dynamics, distributor operations, and the real-world behaviors of retailers and plumbers.
With our cross-industry expertise across Construction Materials, Automotive, Consumer Goods, and Steel, we shared success stories from loyalty programs we had implemented for other brands facing similar challenges. These were not just demos, but actual journeys backed by measurable results.
The vision became clear. They could see plumbers and retailers earning rewards for every product purchase, and real-time data offering visibility into influencer and channel partner performance. That clarity ignited genuine excitement. They weren’t just exploring a solution, they were ready to build something impactful.
We designed a loyalty program that connected the entire channel ecosystem; distributors, retailers, and plumbers into one seamless journey. Retailers and plumbers could simply upload invoices through a mobile app and start earning rewards instantly for eligible purchases. For the brand, it unlocked long-overdue visibility into both secondary and tertiary sales.
Every detail was crafted with the user in mind. From multilingual support and low-network accessibility to intuitive app experiences, nothing was left to chance. Behind the scenes, the brand’s team now had a powerful backend dashboard offering real-time insights into campaign performance, channel engagement, and product movement across markets.
The rollout was phased and strategic, beginning with high-priority regions. But it wasn’t just about launching tech. We built onboarding journeys, in-field training content, and executed partner activation campaigns to drive adoption.
Retailers started ordering more consistently. Plumbers, newly acknowledged and incentivized, began participating actively. Distributors appreciated the transparency and the structure. For the first time, the brand had real-time insights into who was engaging, where, and how.
What began as a loyalty program quickly became a strategic growth engine, reconnecting the brand with its most influential partners: retailers and plumbers. Loyalty deepened. Engagement soared. And for the first time, secondary sales data came to life with real-time visibility. This new clarity empowered better forecasting, agile stock planning, and smarter decisions at every level.
It wasn’t just about earning points. It was about building trust, unlocking insights, and transforming a fragmented channel into a connected, high-performing ecosystem.
What truly made this program a success wasn’t just the technology, it was a shared commitment to solving the real challenges. This wasn’t about launching just another loyalty app. It was about rebuilding engagement, unlocking visibility, and empowering every player in the channel to grow.
Today, the brand enjoys more consistent retailer orders, a highly engaged plumber base, and a channel that finally feels connected and aligned. That’s the power of loyalty done right, not just rewarding transactions, but transforming the entire business engine from the ground up.
Loyltworks is India’s leading loyalty platform, specializing in B2B loyalty solutions. With a tech-first approach and a robust PaaS platform, we help over 60+ brands worldwide build white-labeled loyalty programs that drive growth and engagement across B2B and B2C segments. Our cloud-based platform, L1, is scalable, customizable, and built on deep consumer insights. It seamlessly integrates with existing systems or functions as a standalone solution, enabling smarter partner engagement, rewards, and retention.
If you’re a brand looking to create real connections, boost engagement, and unlock growth, let’s start a conversation.