Retailers Loyalty Program Case Study
Almarai Pro Rewards


Almarai, founded in 1977, is Saudi Arabia’s largest food and beverage company, known for its diverse range of products, including dairy, juices, bakery items, poultry, and more. As the world’s largest vertically integrated dairy company and a major player in the Middle East, Almarai aims to foster strong relationships with over 45,000 retail stores across multiple countries.


Incentive loyalty program
Incentive loyalty program case study

challenge-alt BUSINESS CHALLENGES

  • Scope of the Rewards Program: Developing a seamless, multi-country loyalty program with instant rewards across a large network of retail stores.
  • User Experience: Delivering a smooth, digital-first experience that integrates with various business systems while maintaining an intuitive and secure interface.
  • Value Proposition: Offering unique, attractive benefits that keep users engaged and loyal.
  • Customer Retention: Enhancing loyalty and retention in a competitive market by offering personalized rewards that drive deeper engagement.

ask THEIR ASK

Almarai sought a loyalty solution that would not only address scalability across multiple countries and stores but also ensure an exceptional user experience, drive engagement, and enhance customer retention through personalized rewards.


askTHE SOLUTION

  • Comprehensive Loyalty Solution: Loyltworks developed a custom-branded mobile app and web interface, providing a comprehensive and user-friendly loyalty platform.
  • Seamless Experience: The app enables easy point earning and redemption with an omnichannel experience, ensuring accessibility across platforms.
  • Real-Time Integration: Integration with Almarai’s existing systems enabled real-time tracking and instant rewards, improving efficiency and customer satisfaction.
  • Targeted Engagement: A personalized communication module was introduced, allowing Almarai to send targeted offers and promotions, boosting engagement and loyalty.

askPROGRAM MANAGEMENT

  • Payout Schedule: Rewards are distributed quarterly based on monthly revenue growth, excluding redeemed rewards or returns.
  • Revenue Threshold: Customers must meet a specified revenue threshold within a set period to qualify for rewards, encouraging consistent purchasing behavior.
  • Baseline Setting: Monthly order value is used to set a baseline for future reward calculations, ensuring fair and consistent rewards.
  • Incentives for Spending: Greater rewards are given for higher incremental revenues, motivating customers to increase spending.
  • Flexible Redemption: Customers can redeem their rewards fully or partially on future orders, providing flexibility and encouraging repeat business.

programUSER BASE/CURRENT PERFORMANCE

  • Revenue thresholds boosted participation and purchasing.
  • Regular payouts encouraged repeat business.
  • Incentive structure increased spending, driving sales.
  • Flexible redemption options enhanced loyalty and repeat purchases.

impactBUSINESS IMPACT

The Almarai PRO REWARDS program has effectively increased customer engagement, spending, and retention, contributing to overall business growth. By integrating personalized rewards and real-time tracking, Almarai has fostered deeper connections with its retail partners, creating a mutually beneficial relationship that drives ongoing success.