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Almarai Pro Rewards
Retailers Loyalty Program Case Study

Almarai, founded in 1977, is Saudi Arabia’s largest food and beverage company, known for its diverse range of products, including dairy, juices, bakery items, poultry, and more. As the world’s largest vertically integrated dairy company and a major player in the Middle East, Almarai aims to foster strong relationships with over 45,000 retail stores across multiple countries.


Location
Saudi Arabia and 45+ Countries

Industry
Food & Beverage

Program Features
Loyalty Engine, Bonus rule engine, Redemption Engine..


almarai

BUSINESS CHALLENGES

Almarai faced the challenge of designing and implementing a comprehensive loyalty program that could seamlessly operate across multiple countries and a vast network of retail stores. The key objective was to create a smooth, digital-first experience that integrated effortlessly with existing business systems while ensuring a secure and user-friendly interface. Additionally, the program needed to deliver a compelling value proposition through unique and appealing rewards that would stand out in a highly competitive market. Enhancing customer retention was central to this effort, requiring the delivery of personalized, instant rewards that fostered stronger engagement and long-term loyalty among retail partners.


THEIR ASK

Almarai sought a loyalty solution that would not only address scalability across multiple countries and stores but also ensure an exceptional user experience, drive engagement, and enhance customer retention through personalized rewards.


THE SOLUTION

Comprehensive Loyalty Solution Icon

Comprehensive Loyalty Solution

Loyltworks developed a custom-branded mobile app and web interface, providing a comprehensive and user-friendly loyalty platform.

Seamless Experience

Seamless Experience

The app enables easy point earning and redemption with an omnichannel experience, ensuring accessibility across platforms.

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Real-Time Integration

Integration with Almarai’s existing systems enabled real-time tracking and instant rewards, improving efficiency and customer satisfaction.

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Targeted Engagement

A personalized communication module was introduced, allowing Almarai to send targeted offers and promotions, boosting engagement and loyalty.


PROGRAM MANAGEMENT

  • Payout Schedule: Rewards are distributed quarterly based on monthly revenue growth, excluding redeemed rewards or returns.
  • Revenue Threshold: Customers must meet a specified revenue threshold within a set period to qualify for rewards, encouraging consistent purchasing behavior.
  • Baseline Setting: Monthly order value is used to set a baseline for future reward calculations, ensuring fair and consistent rewards.
  • Incentives for Spending: Greater rewards are given for higher incremental revenues, motivating customers to increase spending.
  • Flexible Redemption: Customers can redeem their rewards fully or partially on future orders, providing flexibility and encouraging repeat business.

USER BASE/CURRENT PERFORMANCE

  • Revenue thresholds boosted participation and purchasing.
  • Regular payouts encouraged repeat business.
  • Incentive structure increased spending, driving sales.
  • Flexible redemption options enhanced loyalty and repeat purchases.

BUSINESS IMPACT

The Almarai PRO REWARDS program has effectively increased customer engagement, spending, and retention, contributing to overall business growth. By integrating personalized rewards and real-time tracking, Almarai has fostered deeper connections with its retail partners, creating a mutually beneficial relationship that drives ongoing success.

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